This poster was presented @ the Intel Conference Research and Design Days, 2005. Presented directly to Craig Barrett, CEO of Intel (at the time) Contribuors: Shawn Holmes, John Birchak, Jack Hipple, Invention Machine,

1. TRIZ Methodology:
The Science of Innovation
Accelerating Innovation at Intel
TRIZ (pronounced treees) is:
A proven means for enabling innovative solutions
The scientific method for solving problems and getting
innovative solutions…“The Science of Problem Solving”
A structured, methodical, way of thinking… a means
for directing the development products and processes.
A concept generator for multiple, potential solution
paths
Conventional Innovation:
3 Key Discoveries from TRIZ Research:
1.Problems and solutions were repeated across
industries & sciences
2. Patterns of technical evolution were repeated across
industries & sciences
3. Innovations used scientific effects outside the field
Current Methods from where the original problem was found
“Not Repeatable or Reliable”
Intel Structured Problem Solving: Great for A Moore’s Law for ALL Engineering Systems?
Moore’
“what” of a problem, NOT known “how to”
provide solutions. “The Law of Ideality”
More psychology than science or technology
based. Forces us to imagine an “ideal” state early on
Random results, burden to come up with “best” and then to ask two questions:
solution is dependant (in most cases) on who is
on the team. 1. What are the contradictions that must be
Does not address “Psychological Inertia”, nor resolved to reach that ideal end state?
provides “Outside the Box” solutions. 2. What resources does our system or product
Isn’t able to address working on the “wrong
problem” have that could be used to achieve a more
ideal final result?
TechOptimizer Modules Automate TRIZ:
"TRIZ is set of methods, principles and strategies for problem solving based on the analysis
of patents. Patents arguably recognized as technical examples of engineering excellence.
So with TRIZ, you have a set of methods, principles and strategies for enabling
Engineering Excellence."
** R.Platt - TRIZ & Innovation Poster V3 - 12/03