2. CULTURALSTRATEGIES
MULTICULTURAL MARKETING & ADVERTISING FIRM
BRINGS YOU THE FIRST OFFICIAL LATINO EVENT AT
SXSW.
THE SOCIAL
REVOLUCIÓN
AT SXSWi
Latino Lounge, Revolucionario
Awards, and Showcase

3. OVERVIEW
A GROWING PRESENCE : Latinos & Social Media
I: THE THEME: The Social Revolució
The intersection of Latinos, social media, and revoluciónes
: THE PLAN: Lounge & ShowcasE
A space to learn, innovate, connect, and celebrate The Social Revolución
I: GUIDE TO A IÓN: Sponsorship O ortunities & Benefits
Details about event reach at SXSWi and levels of sponsorship
IV: WHO WE ARE: Cultural Strategies
Introducing your SXSW Interactive team for The Social Revolución

4. A growing presence
Latinos + Social Media Tumblr Betw n April
BETW N 2009 & 2011: 2010 and April 2011:
Yah : Faceb k: 53% of Hispanics a e
80% Hispanic reach 70% Hispanic reach the internet on mobile
25 million Hispanic visitors devices compared to 33%
22 million Hispanic visitors
of non-Hispanics
125% Annual Hispanic growth
YouTube: 2.5% 787,000 9%
58% Hispanic reach G gle: Hispanic reach Hispanic visitors Hispanic composition
18 million Hispanic visitors 77% Hispanic reach
25% Annual Hispanic growth 24 million Hispanic visitors 251%
Annual Hispanic growth

5. Latinos + Social Media = The Social Revolución
Oe M Co – Lie o M C
It’s the exclamation of The Social Revolución: an interactive movement of Latinos using social
media as a platform to create change. As the glowing spark that starts the fire of enthusiasm in
followers around the world, these ambitious individuals and organizations have used live updates
and candid images to spread ideas, foster communities, and inspire a worldwide audience into
action. Premiering as the first and official Latino event at SXSWi, The Social Revolución will
recognize and celebrate the authentic online cries happening in current cultural shifts and trends
online, international and local causes, and innovative visions that have a positive effect on
society. Let it be heard loud, let it no longer be ignored - Oye el canto of The Social Revolución.

6. Ca ing
In the months prior to SXSWi, we will launch an online campaign
to select the top Latino individuals and/or organizations who are
mobilizing, spreading information, and creating change online to
be recognized in The Revolucionario Awards on the day of our
a event. We will have six recognized individuals or organizations, 2
of each of the following categories: New Latino (offering cultural
shifts online), Technology (innovation), and Mobilizing (causes).
change • THE SOCIAL REVOLUCION/REVOLUCIONARIO AWARDS ONLINE
CAMPAIGN WILL LAUNCH ON JANUARY 24, 2012.
makers •NOMINATIONS WILL BE ACCEPTED AT WWW.SOCIALREVOLUCION.COM.
•CELEBRITY JUDGES TO CHOOSE ONE OF THE WINNERS FOR EACH
CATEGORY
H RVOLUCIONARIO •FIRST, SECOND AND THIRD PLACE HONOREES WILL BE SELECTED AND
AWARDS PROVIDED WITH A FREE PASS TO SXSW INTERACTIVE CONFERENCE,
MARCH 9-12, 2012 INCLUDING HOTEL AND AIRFARE.

7. The Plan – Part 1
March 11, 2012
4-8pm: The Social Revolución Latino Lounge
eur: AN EVENING FOR LATINOS AND NON-LATINOS TO CONNECT
The Revolucionario Awardees while celebrating Latinos in Social Media who are making
Meet Greet with social media influencers and honorees use of new technologies to connect internationally, spread
• - Pending confirmation from members of votolatino.org, information, or potentially change the course of history in
latism.org, latina.com, nacersano.org (March of the fields of cultural shifts online and facilitated by social
Dimes).Latino inspired music, food, and entertainment media, the online amplification of movements and causes,
Live Tweeting from the event, as well as other social and technological innovations for progress. This evening will
networking opportunities feature The Revolucionario Awards for organizations and
individuals who successfully use social media to connect
Loo: Downtown Austin – TBD and improve life in the Latino community.

8. The Plan – Part 1
March 11, 2012
The Social Revolución Showcase
4-8pm: The Social Revolución Latino Lounge
eur:
Live music from influential Latino Artists A musical line-up of some of
Pending confirmation from Ozomatli, Lila Downs, Grupo the best current Latino
Fantasma, Maneja Beto, DJ Peligrosa and more
Latin American inspired food
musicians for an evening of
Hosted Bar and Signature Social Revolución Cocktails multicultural celebration.
Interactive stations and social media opportunities such as
video booths, live tweet projections, crowdsourced
party elements

9. ➡ Will become part of the growing community
of individuals and businesses that cultivate
innovation through SXSW
➡ As a sponsor of the first official Latino
SXSWhy? Lounge at SXSWi, your brand will make a
powerful statement that it recognizes the
SPONSORSHIP BNIS growing influence of Latinos online
➡ Connect your brand with leading Latino and
non-Latino voices online through our
Revolucionario Awards
➡ Continuing recognition through ongoing
social media engagement

10. Guide to A ión
Sponsorship o ortunities
NAMING RIGHTS SPONSOR: $10,000
Name and logo on all branded event signage (web and print)
Name and logo on all associated activities and promotions
Invitation to VIP Meet Greet
Half-page ad in the SXSW Interactive program guide
Two SXSW Interactive badges
SPECIAL SPONSOR: $5,000 GENERAL SPONSOR: $3,000
Name and logo on all branded event signage (web and print) Name only on event signage (web and print)
Invitation to VIP Meet Greet Invitation to VIP
One SXSW Interactive badge Meet Greet

11. SXSWi 2011 Demographics
LatinosPrevious A
+ Social Media endance numbers
BETW N 2009 2011:
19,364: 49,126 Top Busine Profe ionals
SXSW 2011 Total 2011 SXSW Represented: Marketing,
Interactive Registrants Registrants Consultant, Web Developer,
Non-Profit, Software
Ages: Income:
Under 21: 1% | 21-30: 31% Under $18,000: 4% | $18-35,000: 7% Development, E-Co erce,
31-40: 40% | 41-50: 19% $35-55,000: 13% | $55-85,000: 19% Social Media, Educator, Media
51+: 9% $85-150,000: 31% | $150,000+: 26% Electronic, Venture Capital

12. SXSW Interactive
Clip from The World Comes To Austin by sxsw

13. About Cultural
Strategies
Our Bee He ee e Wor.
The Cultural Strategies team is made of idealistic creatives, social media
references, and passionate strategists who design and implement
campaigns that bridge the multicultural community and modern media
messaging.

14. Who We Are
The SOCIAL REVOLUCIóN Lead TEAM
Armando Rayo Paulina Artieda
Vice President, Associate Creative
Engagement Director
Jessika Gomez-Duarte Rebecca Wilson
Research Development Coordinator
Project Coordinator
THE SOCIAL REVOLUCIÓN SU ORT TEAM
Sebastian Puente Juan Tornoe Rafael Picco Natalie Gover
CEO CMO Graphic Designer Marketing Consultant

15. Let’s
Get
Started.