Valuable lessons on how to rapid prototyping

1. Proof of Concept 101
Nine steps to PoC Nirvana
Digital Wallet Foundry – 18th March, 2013 – Steve Ellis
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2. Who
A digital agency - we use
technology to connect brands
with their audiences
Our agenda today:
• Our experiences
• Practical advice
• People not technology
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3. What
Create outstanding experiences
that drive specific consumer
behaviours across multiple
channels
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4. Who for
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5. Metia Labs
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6. Not just for fun
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7. Metia Labs
Why? What?
● Technical / UX / marketing ● UX / Touch
● Skills transfer / learning ● Mobile OS / HTML5
● Motivation ● Geo-location
● Two week project cycles ● Social
● Core team: two ● Augmented Reality
● Tour of Duty concept ● Kinect / NUI
● Extended team: many ● APIs / Web services / Cloud
● AppStores / Marketplaces
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8. Metia Labs
www.trainhound.co.uk
Mobile Speedo
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9. Metia Labs
Windows 8
web analytics
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10. Metia Labs
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11. Our METHOD
Goal-Directed Design: Know your users goals and how to satisfy them
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12. User PERSONAS
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13. Anatomy of A PERSONA
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14. Nine Steps to Proof of Concept Nirvana
Learn from our pain
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15. #1 - DEFINE YOUR PURPOSE
● Establish your guiding purpose
● Write a PoC / App Definition Statement
● A concise declaration of your PoCs main
purpose and intended audience
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16. #2 - ENCOURAGE AND CAPTURE LEARNING
● Involve everyone, for learning and insight
● Document everything, throughout the process
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17. #3 - ALWAYS REMEMBER YOUR END USER
● You are not the target user
● Simplify, reduce, pare, hone
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18. #4 - YOU HAVE UNLIMITED POSSIBILITIES, LIST THEM ALL
● Start a list of ideas. Let it grow bigger.
● Don’t edit out Other People’s Ideas or Bad Ideas
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19. #5 – BUT YOU HAVE LIMITED TIME, BE RUTHLESS
● Prioritize based upon your PoC Definition
Statement
● Maintain the Backlog
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20. #6 - USE SIMPLE TECHNIQUES TO WORK FAST
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21. #7 – CHOOSE AND USE THE BEST TOOLS
We use tools like Axure to
automate clickable prototyping
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22. #8 – LOOK AT WHAT OTHERS HAVE DONE
● Developers are generous and share much
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23. #9 - DON’T TRY TO OVER DELIVER
● Only build just enough
● A PoC is to inform the design of the production
system
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24. SUMMARY
1. Define your purpose
2. Encourage and capture learning
3. Always remember your end user
4. You have unlimited possibilities, list them all
5. You have limited time, be ruthless
6. Use simple techniques to work fast
7. Choose and use the best tools
8. Look at what others have done
9. Don’t try to over deliver
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25. THANK YOU
Steve Ellis
www.metia.com
steve@metia.com
@steveellis
+44 20 3100 3500
25 © Metia | company confidential | 21 March 2013