1. Based in the Rochester, NY area,
with satellite offices serving New
York City and Silicon Valley,
Forward Branding is a strategic
design firm specializing in
branding and identity,
interactive development, and
package design systems.
Since 1990, we have been
producing market-winning work
about us that spans the globe in both the
direct-to-consumer and
business-to-business arenas.
We have grown our expertise
into long-term strategic
relationships, helping our clients
maximize communications
efforts with innovative identity
management techniques.
Creativity is table stakes.
Applying it masterfully is
priceless.

2. the difference is Forward Thinking The fuel for our longevity and
growth has always been a
combination of good people,
innovative ideas, great creative,
and satisfied clients.
You’ll find us:
Strategic – We plan to win, and
design to sell.
Innovative – We give you what
you ask for, and what you need.
Diligent – When we commit to
you, we deliver, without fail.
Competitive – We rise to all
challenges, and revel in your
success.
Positive – We work hard, and
enjoy the journey along the way.
Forward Thinking is more than
a catchphrase. It’s how we work.

3. naming/identity
web/interactive packaging/promotion
contact us

4. naming/identity
A well-managed brand can be a
company’s most valuable asset. And
visual identity is one of the most effective
means of growing this asset. Forward
helps you shape perceptions and
preference with identity systems that are
thoughtfully designed and intelligently
executed. Over time, the result is a more
powerful, meaningful image that can
deliver sustainable competitive
advantage.
Effective names are essential for
launching new products, technologies,
and market applications, since they can
create instant brand impact and visibility,
help communicate the relevant benefits
of the product or service, and set the
stage for long-term competitive
differentiation.

5. naming/identity
For Kimber America, Forward helped
re-stage a struggling product
introduction with a powerfully positioned
name, audience-targeted identity, and
concise, compelling message points.
Kimber is now reaping the rewards of a
runaway success in a completely new
product category.

6. naming/identity
B2B products tend to be staid and
unassuming, but Kodak needed a
breakout for its new line of dry lab
equipment. Forward’s solution included
a meaningful name that conveniently
abbreviated to a meaningful acronym
(APEX), combined with bold symbology
that graphically supported the telling of
a complete story.

7. naming/identity
The University of Rochester Medical Center
had a new logo in hand but no tools to hit
the ground running. Forward developed a
flexible identity system that married the
mind boggling array of divisions,
departments, groups, and initiatives under
a master brand strategy that supported
business goals. Templates and guidelines
empowered the organization to implement
and self-manage.

8. packaging/promotion
Nowhere does a brand become more
experientially tangible than when it is
manifested physically in packaging and
printed media. From traditional retail to
business-to-business communications,
Forward helps maximize messaging
effectiveness and sales performance.
Our creative work breaks through the
noise, but with a purpose and
consistency that supports your overall
business strategy. Whether a global
portfolio communications strategy or a
single brand launch or revitalization
initiative, we help plan, develop,
communicate, execute, and control
each piece to maximize clarity, impact,
and value.

9. packaging/promotion
This pocket video camera was a
runaway hit for Kodak, due in no small
part to the PLAYSPORT name, crafted
into a suggestive trademark by
Forward from a list of more than 1,000
contest entries and adapted into a
system that would work across the
entire line.

10. packaging/promotion
World Kitchen was launching a new line
of metal bakeware with a brand long
known as offering the most advanced
glass goods in the industry. They
turned to Forward to help design a
branding and packaging system that
adapted the Pyrex identity for this new
market opportunity.

11. packaging/promotion
A simple, portable fan, featuring a
decade old design, was given new life
with a contemporary name and
supporting graphics. Trade buyers
loved it, and now the Chill Out
compact fan is a staple in
back-to-school shopping store displays.

12. web/interactive
It takes more than the latest information
technologies to deliver effective
interactive solutions. Forward’s extensive
human factors and branding experience
ensures we deliver the very best
solutions – audience centric and fully
integrated with other brand and
communications efforts.

13. web/interactive
When Bausch + Lomb developed a
first-of-its-kind doctor / patient
interaction app aimed to deepen
relationships and make eye care easier
for patients, they needed an equally
innovative training tool for both internal
sales and doctor's office staff members.
To meet their needs, Forward developed
a modular, iPad-optimized interactive
guide. Accompanying leave behind
loaded USBs and print materials
rounded out the tangible experience.

14. web/interactive
The NASA App HD invites you to
discover a wealth of NASA information.
From satellite tracking to live NASA TV,
the app delivers an extensive selection of
dynamically updated mission information,
images, videos and Twitter feeds from
NASA – right on your iPad.

15. web/interactive
Forward helped MIG move their site from
a simple repository of information to a
powerful selling tool, with refined
navigational structures and content to
maximize SEO performance.

16. We work for the people behind these brands
and many more...

17. call us today!
585.872.9222
forwardbranding.com
© Forward
Trademarks are properties of their respective owners.