The pharmaceutical sector continues to see significant changes with increasing competition, tightening regulations and demand for growth. If you are looking for expert advice on how to take advantage of growth opportunities, to strengthen your brand and competitive edge as well as to customize effective marketing strategies in developing and emerging markets in Asia, IBC’s 4th Annual Pharma Marketing conference is an event you MUST attend to gain insights on both prescription and consumer health industries. The key topics covered at this event include:  Asia Pharmaceutical Investment Opportunities & Development • A panel of experts from CCM Pharmaceuticals, GSK, Shenogen Pharma Group, Shanghai Innostar Biotech and Aslan Pharmaceuticals  Pharmaceutical brand building and best practices • Jamaludin Elis, Commercial Director from Pharmaniaga  Tailoring product & market mix with consideration on market matureness • A panel of experts from Pfizer, Hospira and Kotra Pharmaceutical  Integrating social media and digital forms into marketing functions • A panel of industry experts from Sanofi, Merck, Moleac, Healint and Beroe Consulting  Marketing Strategy From Rx to OTC and Tracking the Effectiveness of Marketing Strategy • Brijesh Kapil, Vice President - Health & Wellness, Ranbaxy Laboratories  Achieving Late-mover Advantage in Pharma: Strategies to Outsell the Pioneer • Dr. Mahender Nayak, Global Marketing Lead – Cardiovascular, Takeda Pharmaceuticals

1. Produced by:
International Marketing
Partner:
Supporting Associations:
www.pharmaconasia.com
26 - 29 AUGUST 2014
PARKROYAL on Beach Road, Singapore
Life
Sciences
IBC
LIFE SCIENCES
ASIA
Media Partners:
26 August 2014 | 9am – 5pm
Big Data – The Potential Worth in Product
Pricing, Patient Support and Education
29 August 2914 | 9am – 5pm
Digital Marketing – The Future of Customer
Centric Marketing
Asia’s One and Only Pharma Marketing Conference
Manoj Saxena
Country Division Head,
Bayer Healthcare
Pharmaceuticals,
Vietnam
Dr. Mahender Nayak
Global Marketing Lead –
Cardiovascular,
Takeda Pharmaceuticals,
Singapore
Brijesh Kapil
Vice President – Health &
Wellness,
Ranbaxy Laboratories
Ltd, India
Andy Prabowo
Digital Marketing Manager,
Merck Group,
Indonesia
Ragnar Gåseby
Executive Director, Leader
Global Multi-Channel
Marketing Center of
Excellence,
Merck Sharp & Dohme,
Norway
Dr. Adidharma Sasanasurya
Head of Product & Promotion,
Global Operation,
Kalbe International,
Indonesia
What’s NEW for 2014?
80% more product, brand and company
marketing case studies
Medical Affairs and Marketing team
collaboration for commercial success
In-depth evaluation on digital marketing
trends
Current updates on pharma marketing
regulations, market opportunities and
access
30% more networking sessions to get to
know industry peers
Tailoring product and marketing mix in
Asia’s unique markets
Workshops
Part of:
Register 3 Delegates & The 4th Attends for FREE!

2. REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.pharmaconasia.com
ASIA
CONFERENCE DAY ONE
Wednesday | 27 August 2014
8.00 Registration and Morning Coffee
9.00 Welcome from IBC Asia & Morning Ice Breaker
Asia’s Pharmaceutical Market Outlook &
Regulatory Updates
9:10 Asia Pharmaceutical Investment Opportunities &
Development
• Where is the Asian pharmaceutical market heading towards?
• What are the investment and market opportunities available in
Asia?
• How are pharma companies in Asia coping with intensifying
competition and investment from overseas?
• Selecting the best business model, communication and operations
to maximize market share in Asia
• How regional integration has affected product launch and
marketing in the prescription and non-prescription market
JunBao, SeniorVicePresident&ChiefBusinessOfficer, Shenogen
Pharma Group, China
Billy Sarvanantham Urudr, Chief Commercial Officer, CCM
Pharmaceuticals Sdn Bhd, Malaysia
Dr. Narendra Vutla, Executive Vice President & Head, R&D –
Wellness, Oral Health & Site Operations, GSK Consumer
Healthcare, India
Carl Firth, CEO, Aslan Pharmaceuticals, Singapore
10:00 Asia’s Evolving Regulatory Landscape & Development
• Current initiatives and regulatory trends in Southeast Asia
• International models, frameworks and standards for Asia to adopt
• Regulatory trends and their impact on R&D investment
• Recent pharma marketing regulations changes, expected new
guidelines and compliance process under AEC
• Are pharma companies ready for the implementation and the
liberalization of health care services?
• Current regulatory challenges faced and how they can be tackled
• ASEAN harmonization and to what extent will it drive Asian
innovation?
Joy Chen, Director, Regulatory Affairs, Reckitt Benckiser,
Singapore
Ariel Valencia, Deputy Director, Food & Drugs Administration,
Department of Health, Philippines
Koichi Miyazaki, Senior Director, Regulatory Affairs Group, Asia
Development Department, Daiichi Sankyo, Japan
10.40 Morning Networking & Refreshment Break
Market Access & Expansion in Asia’s Hot Spots
11.25 Chairman’s Opening Remarks
Brijesh Kapil, Vice President – Health & Wellness, Ranbaxy
Laboratories Ltd, India
11.30 Market and Portfolio Mix – The Profitable Expansion
Approach in Developing Countries
• Penetrate and foster access in emerging economies
• Ensuring the achievement of top and bottom line targets
• Hedging within the APAC region: High profitability market versus
volume markets
• Market entry strategy in Indonesia, Vietnam and the Indochina
region
Rafael Mendoza, Senior Regional Director – Established
Products, Pfizer, Hong Kong
12.10 Vietnam’s Pharmaceutical Market Outlook: One of the
Fastest Growing Markets in Asia
• Considerations and uncertainties - analyzing the key factors
deferring MNCs from entering the market
• Business models that MNCs adopted in the country: evaluating
successes and failures
• Distribution versus local manufacturing of prescription and non-
prescription drugs
• Restrictions and limitation on product advertising
Manoj Saxena, Country Division Head, Bayer Healthcare
Pharmaceuticals, Vietnam
12.50 Speed Networking
13.00 Networking Lunch
Have the Chance to Have an Informal Chat with VIP Guests
During the Networking Lunch Break
1. Mohd Zamri Omar, Senior Manager, International Sales,
Pharmaniaga Marketing Malaysia
2. Sheila Ocava-Borja, Head of Marketing and Commercial
Launch Excellence, Sandoz, Philippines
14.00 Is there Growth in Thailand’s Pharmaceutical Market?
• Opportunities to enterThailand’s growing prescription drug market
worth approximately US 4.7 Billion
• Assessing the political climate- factors to consider before entering
the market
• Growth forecast and demand/supply analysis
• Pharma product registration: key factors for success
• What are the common barriers in product launching?
• Competitive advantages/disadvantages against local pharma
companies in marketing products
Achieving Competitive Advantages
14.40 Tailoring Marketing Strategy with Consideration on
Market Matureness
• Buying behavior and how market dynamics vary in developing
versus matured regions:
~ Market access
~ Availability of distribution channels and infrastructure
~ Customer characteristics
• Delivering suitable products to matured/developing / infant
markets
• Glocalization – Offering products to suit local customer’s
preferences and characteristics
• Case studies on achieving competitive advantages in Asia’s
expanding pharmaceutical markets
Panelists:
Cheah Ming Loong, General Manager – Ethical Division,
Kotra Pharma (M) Sdn. Bhd, Malaysia
Rafael Mendoza, Senior Regional Director – Established
Products, Pfizer, Hong Kong
Ang Khai Meng, Vice President, Asia, Hospira, China
15.10 Afternoon Networking & Refreshment Break
15.40 How to Deliver Multi-channel Marketing at Scale
• Working with internal teams to instill the multi-channel culture
• Incorporating medical information into the multi-channel
marketing
• Selecting the sales and distribution channels to best suit your
brand
• From multi-channel to omni channel marketing: what are the
differences and how it creates better purchasing experiences?
Ragnar Gåseby, ExecutiveDirector,LeaderGlobalMulti-Channel
Marketing Center of Excellence (CoE), Merck Sharp & Dohme,
Norway
16.20 Achieving Late-Mover Advantage in Pharma: Strategies
to Outsell the Pioneer
• Recognizing the unmet demand and breaking through the met
demand
• Are late movers able to gain advantage?
• How can you effectively establish your position against your
competitor?
• Formulating a marketing strategy to outsell the pioneer
• Best practice case studies
Dr. Mahender Nayak, Global Marketing Lead – Cardiovascular,
Takeda Pharmaceuticals, Singapore
17.00 Roundtable Discussions
1. Is There a Disconnect Between Marketing Strategy &
Effective Implementation?
Salman Bokhari, Founder & Managing Director,
Sidrapex Pte Ltd, Singapore
2. Are Social Media and Digital Pharma Marketing
Fundamental to the Pharma Industry?
Ravi K Reddy, Research Domain Lead – Marketing Services
(Targeted Audience), Beroe Inc, India
3. How to Achieve Sales Force Effectiveness by Applying
Predictive Data Analytics in Pharma Marketing
Dr. Gabor Benedek, Business Development Director,
Lynx Analytics Pte Ltd, Singapore
17.40 Chairman’s Summary of the Day
17.50 End of Conference Day One
PANELDISCUSSION
PANELDISCUSSION
VISIONARYKEYNOTES
VIPLUNCH
TABLES

3. ASIA
CONFERENCE DAY TWO
Thursday | 28 August 2014
8.30 Morning Networking & Coffee
8.55 Chairman’s Opening Remarks
Bruno Senouci, Managing Director, Drcom, Vietnam
Medical Affairs and Marketing Collaboration
9.00 Medical Affairs and Marketing Collaboration for
Commercial Success
• What are the common barriers between medical affairs and
marketing teams?
• What are medical affairs teams looking for when aligning marketing
campaigns with business goals
• Best practices in internal and external communication to address
the correct needs of patients and prescribers
Dr. Narendra Vutla, Executive Vice President & Head, R&D –
Wellness, Oral Health & Site Operations, GSK Consumer
Healthcare, India
9.40 Bridging the Gaps in Engaging with Internal Stakeholders
• Cross functional opportunities and challenges: where are the
conflict points?
• Where are the gaps that lead to misalignment between marketing
and medical affairs?
• Ensuring continuous feedback to improve communication
• How do we link synergies and reconcile differences?
• Managing different priorities and expectations to create synergy
for win-win
• Best practice in achieving effective A&P strategy
Moderator:
Salman Bokhari, Founder & Managing Director, Sidrapex Pte
Ltd, Singapore
Panelists:
Ajay Tiku, Regional Medical Director, Cardiovascular Disease,
Asia Pacific, Middle East & Africa, Bristol Myers Squibb,
Singapore
Kamlesh Patel, GeneralManager,Medical, Abbott Healthcare,
India
Dr. Narendra Vutla, Executive Vice President & Head, R&D –
Wellness, Oral Health & Site Operations, GSK Consumer
Healthcare, India
10.30 Morning Networking & Refreshment Break
Sales Force Effectiveness Strategy
11.00 Developing a Pharma Sales Force Effectiveness (SFE)
Strategy and Greater Product Engagement
• Aligning territory according to target customer and coverage
• Equipping your sales force with negotiation skills, product
knowledge and creativity
• Assessing different sales models to fit your organization’s business
strategy
• Streamlining marketing, communication and IT processes to
support sales force performance
• Educating physicians, payers and clients to achieve greater product
engagement
Allan Marx Ancheta, Director,BusinessDevelopment&Strategy,
Commercial Innovation & Alliance, Merck, Sharp & Dohme
(MSD), Philippines
Branding and Pricing
11.40 Branding Significance and Keys to Long Term Success
• Differentiating products from competitors with both tangible and
intangible benefits
• Creating an emotional connect with the target audience
• Brand management to ensure relevance to the target audience
• Keys to brand protection and having your brand live longer in the
market
• What are the key attributes of a successful brand
• Reinforcing your brand with innovative package design and
labeling
• Case study: best practices in developing and implementing
successful brand building strategy
Jamaludin Elis, Commercial Director, Pharmaniaga Berhad,
Malaysia
12.30 Networking Lunch
13.40 RX to OTC: Marketing Strategy,Tracking and Effectiveness
• Brand building challenges from RX to OTC
• How can marketers promote switched products to physicians?
• Changing dynamics of consumer, patient and health care provider
relationships
• How pharmaceutical companies can juggle Rx and switched
products at the same time
• How to fine-tune strategies in the midst of a campaign
• Measuring the ROI of marketing campaigns and impact on revenue
• Moving beyond ROI to real marketing effectiveness
Brijesh Kapil, Vice President – Health & Wellness,
Ranbaxy Laboratories Limited, India
14.20 Marketing High Quality & High Price Products in Emerging
Markets and Other Pricing Strategies
• Why traditional mechanisms like patient assistance programs are
not viable for high price medicines in a developing market
• Designing supplemental commercial insurance with local insurers
• Rebates and patient assistance for greater patient volume
• Challenges in innovative approach and experiments for bridging
the affordability gap
• Regulations and limitation on retail prices for reimbursed drugs
• How to work with pharmaceuticals to gain greater pricing
differentials
• How to differentiate your product offering and justify the premium
pricing
Dr. Adidharma Sasanasurya, Head of Product & Promotion,
Global Operation, Kalbe International Pte Ltd, Indonesia
Digital Marketing
15.00 2014 and Beyond – Engaging your Audience with Social
Media and Digital Marketing
• Current digital marketing and communicating information via
medical portals
• Trends in social media and digital forms – how it helps to retain
customers and brand building
• Harnessing the power of patient engagement through social
channels – innovative programs that engage patient/physician
relationships
• Discover how to use engaging platforms to gain customer insight
• Tradeoffs and issues with bridging the gap between the world of
digital and world of marketing strategy
• Does the industry need digital marketing to stay afloat?
• What are the risks of not including them into your business
portfolio?
Moderator:
Karthikeyan Mahalingam, Senior Research Analyst, Marketing
Services, Beroe Consulting, India
Panelist:
Andy Prabowo, Digital Marketing Manager, Merck Group,
Indonesia
Francois Cadiou, CEO, Healint, Singapore
David Picard, CEO, Moleac, Singapore
15.40 Afternoon Networking and Refreshment Break
16.10 Delivering a Digital Marketing Strategy and Culture within
Pharma to Deliver Optimal Patient Healthcare and
Treatment Awareness
• Realizing how social media can be used for a better understanding
of patients, including: unmet need, new adverse events and patient
compliance
• Evaluating available opportunities within social media for drug
marketing
• Understanding how to effectively market your drugs via social
media
• Deciphering how the various popular mediums can be used –
Twitter, YouTube, LinkedIn and Facebook
• Preparing for the challenges of drug advertising compliance within
social media
Xavier Olba, Digital Business Strategy Manager, Sanofi Iberia,
Spain
16.50 e-Commerce: Going Beyond the Traditional Visibility of
Pharma Products
• How to set up online retailing and what are the considerations?
• Is it applicable to Asia and what are the benefits and restrictions?
• Success story of an online pharmaceutical store – branding,
marketing and advertising and promotion campaigns
• How to deliver messages to your market effectively and achieving
targeted results
• Best practices in implementing new platforms
David Picard, CEO, Moleac, Singapore
17.30 Engaging your Target Market with Healthcare and
Medical Apps
• Current trends in healthcare apps and how apps are vital in the
digital healthcare revolution
• Meeting customer requirements
• Fine line between providing a service to the patient and product
marketing
• Is the pharmaceutical industry ready to be customer centric
focused?
• How apps add value to your organization
• Measureable performance indications and effectiveness of the
tool
Francois Cadiou, CEO, Healint, Singapore
18.00 Chairman’s Summary of the Day & End of Conference
PANELDISCUSSION
PANELDISCUSSION
VIRTUALPRESENTATION
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.pharmaconasia.com

4. Rajesh Kumar, CMD, Aaum Research & Analytics Private Limited, QT&T Partner, India
Rajesh is an entrepreneur with robust experience in quantitative & qualitative data analysis, business intelligence, project management and
IT process consulting working for several clients in Finance, Information Technology, Marketing and Operations domain. Rajesh holds rich
consulting experience with Fortune 100 organizations. He has B. Tech in Mechanical Engineering from IIT Madras and MBA from IIT Kanpur.
Raghavan Vasudevan, CEO, QT & T Consulting (Asia), Singapore
Raghavan is the co-founder and Director of the company QT&T Consulting Asia (Pte) Ltd Singapore and graduated in Electrical and Electronics
Engineering and has secured many Industrial accreditations to his credit. He has a total of 24 years of industry experience and served several
years in a senior managerial capacity in several MNC's which includes P&O Neddloyd Ltd, BPL Sanyo, Canadian High Commission, to name a
few. He is a self-starter with an outgoing personality, adaptive to change and excellent relationship, presentation and communication skills.
Proven consulting and venture experience. Mr.Raghavan’s objectives are to drive business growth and value for the organization through
leveraging the assets of the organization, and continuously improving on the execution, and achieving cost- and operational efficiencies,
Raghavan strive to make a mark on the competitive differentiation of the products and services the organization offers. He is an expert in Information and
Communication Technology (ICT) including Cloud and Bigdata Analytics, Project Management, Process Management (LEAN SIX SIGMA) domain. He has been
featured in Asia's CIO magazine and was ranked within the top 100 CIO’s for the Asian region in 2003.
ASIA
Pre-Conference Workshop: Tuesday, 26 August 2014 9am – 5pm
Big Data - The Potential Worth in Product Pricing, Patient
Support and Education
As society adapts to new activities and technologies that generate
ever greater quantities of data relevant to pharma, it is fast becoming
a marketing tool that cannot be overlooked. Exactly how best to use
big data has yet to be established, but recent research indicates its
potential worth in market research, product pricing, patient support,
customer education and more. Big data isn’t just about the amount
of data, it’s about having the means to analyze the data and gain
knowledge and insights from the whole dataset. Thus, it is important
to evaluate how big data support pharma marketing and challenges
inherent in big data.
About yourWorkshop Leaders:
Post-Conference Workshop: Friday, 29 August 2014 9am – 5pm
Digital Marketing - The Future of Customer Centric Marketing
About your Workshop Leader:The days of pushing a product in a one-size-fits-all approach are over.
Providing the right information, at the right time, in the right format
to the right customer is the future of Customer Centric Marketing.
During this workshop, we will share the latest insights, experiences
and trends regarding digital marketing and innovative communication
tools relevant to customer needs. Participants will be given a deeper
understanding of the components and process to draw clear
differences between the new world and the traditional marketing
model. A practical and hands-on approach will provide an overall
understanding of how digital marketing can be leveraged to
significantly improve communication impact and business with
customers.
iPads, e-detailing, mobile applications, e-mail, conferencing, remote
detailing
Paper vs interactive detailing
Customer insights and CRM
Content and building interactivities
Process and collaboration
Available multichannel technology
Importance of training for the managers
Bruno Senouci, Managing Director, Drcom, Vietnam
Bruno Senouci started his career in 2001, pioneering the first
digitalmarketingprojectsande-detailingpilotsoftheEuropean
pharmaceutical industry. Since then, he has been leading
digital marketing and Sales Force Effectiveness(SFE) projects
internationally for major pharmaceutical companies
(AstraZeneca and P&G to name a few) for the last 12 years. He
settled in Vietnam in 2007 to start and build-up Drcom in-house development
and digital production capabilities. As the head of Drcom operations in Asia,
and with the support of a very diverse team of 100 employees located in
Singapore, Vietnam and China, he has been strongly involved in digital
marketing projects in Asia, mainly for regional digital marketing and SFE
projects. Bruno Senouci is now APAC Executive VP & Managing Director of
Drcom in Singapore and has been living in Asia for more than 12 years. Drcom
is an international digital and consulting company specializing in SFE and
digital marketing, working with top pharmaceutical companies for more than
16 years. Drcom’s headquarters are in Paris and our company includes offices
in North America (NewYork), Europe (Geneva, London) and Asia Pacific (China,
Singapore, Vietnam).
Introduction – Growth, opportunities and challenges with big
data in Pharma
Building big data organization – Skills, people, process,
infrastructure, culture, etc
Big data meets cloud
“Hadoop” – The elephant to the rescue!
Case studies of big data analytics in Pharma – I
Case studies of big data analytics in Pharma – II
The “Big” road ahead
Parvathy Sarath, Director and Data Evangelist, Aaum Research & Analytics Private Limited, QT&T Partner, India
Parvathy is a data evangelist with extensive experience in finance, retail, social media, human resource and government. Her forte is in the field
of data mining, machine learning and statistical modelling. She actively researches in social media to derive actionable insights using advanced
analytical models. Parvathy topped her Masters in Econometrics from University of Madras.
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.pharmaconasia.com
WORKSHOPS

5. 26 - 29 AUGUST 2014
PARKROYAL on Beach Road,
Singapore
IBC
LIFE SCIENCES
ASIA
Sponsorship & Exhibition Opportunities
Position your company as a market leader at this event! Our customized
sponsorship and exhibition package offers prime exposure to key decision-
makers and exceptional branding in the pharma industry. To explore the range
of thought leadership, speaking, branding and marketing opportunities available,
please contact:
Yvonne Leong | + 65 6508 2489 | Yvonne.Leong@ibcasia.com.sg
With an aging population and increasing
consumerism, it is apparent that the
pharmaceutical industry is becoming more
strategic in formulating marketing strategy to
access investment opportunities in Asia as well
as to grow market share. IBC’s 4th Annual
Pharma Marketing conference will examine key
concerns on market entry, achieving competitive
advantages and implementing marketing
strategies for prescription and non-prescription
drugs in Asia's unique markets.
Apart from gaining the latest information on
pharmaceutical marketing practices, this
conference is a platform to network with key
decision makers and executives from sales and
marketing teams in Asia.
Who You Will Meet At The Conference
Industry
■ Pharmaceuticals/ Biopharmaceuticals
50%
■ Consumer Healthcare 20%
■ Regulators 5%
■ Advertising/Creative Agencies/
Communications/Consultants 10%
■ Supply
Chain/Distributors/Packaging/Labelling
10%
■ Data Analytics / Technology & Service
Providers 5%
Country
■ Singapore 20%
■ Malaysia 15%
■ Indonesia 10%
■ Thailand 10%
■ Philippines 10%
■ Vietnam 5%
■ China/Hong
Kong/Korea/Japan/Taiwan 20%
■ India 5%
■ Rest of the world 5%
What are the best practices in pharma marketing adopted by the
leading market players?
Gain insights on market and portfolio mix strategy with key sessions
by Pfizer, Bayer Healthcare, Takeda, and more
What are the key attributes of successful branding?
Understand how Pharmaniaga and Ranbaxy built their brands with
products ranging from RX to OTC
How can you improve sales force effectiveness and align marketing
campaigns with business goals?
GSK and MSD will guide you through choosing the best sales models
and practices in managing medical affairs and marketing collaboration
How will digital marketing change the game play in Asia’s
pharmaceutical industry?
Merck, Healint, Moleac and more evaluate the most effective digital
channels to suit your products. Also BENEFIT from cutting edge
workshops on big data and digital marketing
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.pharmaconasia.com
Part of:

6. REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.pharmaconasia.com
WHO SHOULD ATTEND?
• Head of Medical Affairs
• Medical Affairs Directors
• MSLs
• Medical and Scientific Affairs Executives
IBC
LIFE SCIENCES 4 Successful Events Under 1 Roof!
26 - 29 AUGUST 2014 | PARKROYAL ON BEACH ROAD, SINGAPORE
What is PharmaCon?
The Pharmaceutical Congress Asia (PharmaCon) is the leading annual event that brings together Government, pharmaceutical companies and
suppliers in Asia across:
4 Conferences 10 Workshops 4 Days of value-packed information Hours of networking opportunities
The dynamic program and networking platform aims to enable companies to develop strong partnerships, drive innovation and growth, as
well as winning products and services, in Asia’s growing pharmaceutical industry.
Asia’s premier Pharma R&D conference is designed
for professionals in the pharmaceutical R&D sector
to find out the latest investment, partnership and
collaboration opportunities, challenges facing drug
discovery and clinical development and how to
improve R&D innovation and productivity in Asia.
WHO SHOULD ATTEND?
Senior level professionals from:
Designed for regulatory professionals in the
pharmaceutical industry to come together to discuss
effective regulatory strategies for product access
into Asia and also globally as well as to gain clarity
on the complex and ever changing regulations in
the region.
WHO SHOULD ATTEND?
Professionals dealing with:
• Global/Regional Regulatory Affairs
• Regulatory Compliance
• Regulatory Submissions & Publishing
• Pharmacovigilance
• Market Access
Designed for senior executives from marketing in
prescription and consumer health sectors, the
conference pinpoints key success factors in
strategizing pricing, distribution, advertising &
promotion and product differentiation strategy in
this competitive market.This event is Asia’s one and
only platform to provide updated and in-depth
evaluation on marketing strategies in the
pharmaceutical industry.
WHO SHOULD ATTEND?
• CEO
• Chief Marketing Officer
• President/Managing Director/Vice
President of Asia
• Country Manager
• Regional Marketing Director
• Head of Corporate Planning
• Head of Commercialization
• Head of Marketing & Sales
• Head of Market Access
• Head of Business Development
• Head of Multi-Channel Marketing
• Head of Digital Marketing
• Head of Product Development
• Head of Packaging and Labeling
• Head of Procurement & Sourcing
• Head of Compliance
MEDICAL AFFAIRS FORUM ASIA is the region’s
longest running medical affairs forum where best
practices are shared and common issues with like-
minded peers are discussed. This event will bring
insights on how to be more effective in enhancing
your companyís scientific reputation and
communicating the value of your products.
• R&D
• Drug Discovery
• Clinical Trial and
Development
• Business Development
• Partnerships & Licensing
• Strategic Alliance
Management
• Strategy & Portfolio
Management
• Investment
• Mergers & Acquisitions

7. ENJOY SUBSTANTIAL SAVINGS WITH
OUR MULTIPLE BOOKING DISCOUNT!
REGISTER NOW! FAX BACK TO +65 6508 2407
HOTEL INFORMATION
DATA PROTECTION
PAYMENT TERMS
CANCELLATIONS / SUBSTITUTION
IMPORTANT NOTE
This label contains your priority booking code. To expedite registration, please do not remove label. If you have
already received a copy of this brochure, we apologise. For reasons of confidentiality, your full particulars were not
available to IBC Asia (S) Pte Ltd for deduplication prior to mail drop.
6 EASY WAYS TO REGISTER
Email
register@ibcasia.com.sg
Customer Service Hotline
+65 6508 2401
Fax
+65 6508 2407
Web
www.pharmaconasia.com
❑ Yes! I/We will attend the 4th Annual Pharma Marketing Asia | 26 – 29 August 2014, ParkRoyal Hotel on Beach Road, Singapore
REGNO.200108203N
4TH ANNUAL PHARMA MARKETING ASIA
❑ I would like to purchase the conference presentations at SGD1000 + GST (SGD1070) per log in.
RESERVE YOUR PLACE TODAY!
CREDIT CARD PAYMENTS
The best way to pay by credit card is through our secure on-line registration process, simply log on to the website at
www.pharmaconasia.com and click “Register On-line”. If you would prefer to pay over the phone please complete the contact name and
details and our Customer Services Team will call within 24 hours to take payment. As we treat your credit card information in the strictest
confidence, please do not send payment details by email.
Credit card contact: Department:
Direct phone number: Email:
P46246
Payment Method (Please tick:) ❑ I enclose my bankers draft / cheque payable to IBC Asia (S) Pte Ltd
❑ I am paying by bank transfer (copy attached)
❑ Payment by Credit Card. (AMEX, VISA or MasterCard accepted)
Payment must be received 10 business days prior to the event. To
take advantage of discounts with an expiry date, registration and
payment must be received by the cut-off date.
• Payment by bankers draft or cheque in S$ or US$ should be
made in favour of “IBC Asia (S) Pte Ltd” and mailed to:
IBC Asia (S) Pte Ltd
c/o Informa Regional Business Services
111 Somerset Road, TripleOne Somerset #10-06
Singapore 238164
Attn: The Accounts Receivable Team
• Payment by bank transfer in S$ or US$ made payable to:
IBC Asia (S) Pte Ltd
A/C No.:147-059513-001 (S$)
A/C No.:260-457866-178 (US$)
The Hongkong and Shanghai Banking Corporation Limited
21 Collyer Quay, HSBC Building
Singapore 049320
Bank Swift Code: HSBCSGSG
Bank Code: 7232
• Payment by Credit Card (AMEX, VISA or MasterCard).
The best way to pay by credit card is through our secure portal
built into the website. To pay by phone please indicate the
contact name and details below and our Customer Services
Team will call within 24 hours to take payment. Please do not
send credit card information by email.
SAVE WITH THE
EARLY BIRD &
SPECIAL RATES!
If undelivered, please return to:
111 Somerset Road,
TripleOne Somerset #10-06, Singapore 238164
Tel: +65 6508 2400 Fax: +65 6508 2408
The personal information entered during your registration/order, or
provided by you, will be held on a database and may be shared
with companies in the Informa Group in the UK and internationally.
Occasionally, your details may be obtained from or shared with
external companies who wish to communicate with you offers
related to your business activities. If you do not wish your details
to be used for this purpose, please contact our Database Department
at Email: database@ibcasia.com.sg, Tel: +65 6508 2400 or Fax:
+65 6508 2408.
Should you be unable to attend, a substitute delegate is welcome
at no extra charge. Cancellations must be received in writing at
least 10 business days before the start of the event, to receive a
refund less 10% processing fee per registration. The company
regrets that no refund will be made available for cancellation
notifications received less than 10 business days before the event.
Please quote the name of the delegate, event title and invoice
number on the advice when remitting payment. Bank charges are
to be deducted from participating organisations own accounts.
Please fax your payment details (copy of remittance advice, cheque
or draft to +65 6508 2407).
Attendance will only be permitted upon receipt of full payment.
Participants wishing to register at the door are responsible to ensure
all details are as published. IBC assumes no further liability or
obligation, beyond the refund of the paid registration fee, in the
event of postponement or cancellation by IBC.
MAIL the attached registration form with your
cheque to IBC Asia (S) Pte Ltd
c/o Informa Regional Business Services
111 Somerset Road, TripleOne Somerset
#10-06, Singapore 238164
Scan the QR Code
with your smartphone
and register today
Early Bird Rate
Register & pay on or
before 20 Jun 2014
FEE PER DELEGATE
Special Rate
Register & pay on or
before 18 Jul 2014
Group Rate
(3 or more delegates)
Normal Rate
Register & pay after
18 Jul 2014
❑ 2 Day Conference only
SGD 3,895 SGD 4,095 SGD 4,295 SGD 3,795❑ 4 Day Package: 2 Day Conference + All Workshops
GROUP BONUS – Register 3 Delegates from the same company and the 4th Delegate attends FREE!
SGD 2,595 SGD 2,795 SGD 2,995 SGD 2,495
• Multiple Bookings Discount pricing is applicable to groups of 3 or more delegates from the same organisation registering for the same event, at the same time. Fee stated
is the discounted price PER DELEGATE. Only one discount applies; either the early bird rate OR special rate OR group rate.
• All fees stated include luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel.
• Registration fees are subject to the prevailing government tax
Who is Head of your Department?
Who is Head of Training?
Company Information
Company Name:
Address:
Main Business/Activity:
Postal Code:
Please photocopy for additional delegates
FREE
GROUPDISCOUNT
Delegate 1 Details
Name: Dr/Mr/Ms
Job Title:
Department
Tel:
Mobile No.:
Email:
Delegate 2 Details
Name: Dr/Mr/Ms
Job Title:
Department
Tel:
Mobile No.:
Email:
Delegate 3 Details
Name: Dr/Mr/Ms
Job Title:
Department
Tel:
Mobile No.:
Email:
Delegate 4 Details
Name: Dr/Mr/Ms
Job Title:
Department
Tel:
Mobile No.:
Email:
❑ 3 Day Package: 2 Day Conference
❑ Pre-Conference Workshop OR
❑ Post-Conference Workshop
SGD 3,295 SGD 3,495 SGD 3,695 SGD 3,195
PARKROYAL on Beach Road
7500 Beach Road, Singapore 199591
Hotel mainline: +65 6505 5666
Contact Person: Teo Hui Ling
Tel: +65 6505 5696
Email: teo.huiling@parkroyalhotels.com