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AAA Batteries<br />Rubii S<br />Hiroki I<br />Aoi I<br />Hyoin L<br />Eri K<br />
Introduction<br />
Use of AAA batteries<br />
Brand<br />
Place to get AAA batteries<br />
In a package…<br />
Price of each: 4 per package<br />BIG CAMERA (http://bigcamera.com/)<br />
Place<br />Variety<br />Promotion & Advertisement<br />Price<br />Reasons of the choice<br />
Analysis of Current Market<br />
Analysis of current market<br />【Leading Brand】<br />FDK<br />TOSHIBA<br />Panasonic<br />Maxell<br />Sanyo (Eneloop)<br />
Analysis of current market<br />【Statistics】<br />
4P Analysis<br />
FDK(Fujitsu)<br />
TOSHIBA<br />
SONY<br />
Panasonic<br />
100 shop brand<br />
TOSHIBA<br />PANASONIC<br />Fujitsu<br />SONY<br />SONY<br />Fujitsu<br />TOSHIBA<br />PRICE<br />PANASONIC<br />PRODUCT<b...
Cross-Matrix Analysis<br />
15 minutes passed<br />2.40V<br />2.49V<br />COST<br />H<br />H<br />2.46V<br />VOLT<br />L<br />2.44V<br />L<br />
Down to 2V<br />COST<br />H<br />1H12M<br />57M<br />L<br />1H11M<br />TIME<br />S<br />1H5M<br />L<br />
Time to whole used<br />3H2M<br />3H40M<br />COST<br />H<br />2H22M<br />L<br />3H38M<br />TIME<br />S<br />2H45M<br />L<b...
Conclusion<br />
Conclusion<br />Less usage<br />Saturated market, small <br />But <!> fixed share<br />Still necessities in many products ...
Future Trend<br />Shifting to New type of batteries <br />ex) rechargeable, reusable <br />ex) Power Pad <br />	environmen...
References <br />Power pad http://gigaom.com/2009/10/23/wireless-power-is-still-pretty-useless/<br />http://www.kansai-eve...
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AAA Battery Market

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AAA Battery Market

  1. 1. AAA Batteries<br />Rubii S<br />Hiroki I<br />Aoi I<br />Hyoin L<br />Eri K<br />
  2. 2. Introduction<br />
  3. 3. Use of AAA batteries<br />
  4. 4. Brand<br />
  5. 5. Place to get AAA batteries<br />
  6. 6. In a package…<br />
  7. 7. Price of each: 4 per package<br />BIG CAMERA (http://bigcamera.com/)<br />
  8. 8. Place<br />Variety<br />Promotion & Advertisement<br />Price<br />Reasons of the choice<br />
  9. 9. Analysis of Current Market<br />
  10. 10. Analysis of current market<br />【Leading Brand】<br />FDK<br />TOSHIBA<br />Panasonic<br />Maxell<br />Sanyo (Eneloop)<br />
  11. 11. Analysis of current market<br />【Statistics】<br />
  12. 12. 4P Analysis<br />
  13. 13. FDK(Fujitsu)<br />
  14. 14. TOSHIBA<br />
  15. 15. SONY<br />
  16. 16. Panasonic<br />
  17. 17. 100 shop brand<br />
  18. 18. TOSHIBA<br />PANASONIC<br />Fujitsu<br />SONY<br />SONY<br />Fujitsu<br />TOSHIBA<br />PRICE<br />PANASONIC<br />PRODUCT<br />100STORE<br />100STORE<br />Fujitsu<br />Fujitsu<br />TOSHIBA<br />SONY<br />TOSHIBA<br />PLACE<br />PROMOTION<br />SONY<br />PANASONIC<br />PANASONIC<br />100STORE<br />100STORE<br />
  19. 19. Cross-Matrix Analysis<br />
  20. 20. 15 minutes passed<br />2.40V<br />2.49V<br />COST<br />H<br />H<br />2.46V<br />VOLT<br />L<br />2.44V<br />L<br />
  21. 21. Down to 2V<br />COST<br />H<br />1H12M<br />57M<br />L<br />1H11M<br />TIME<br />S<br />1H5M<br />L<br />
  22. 22. Time to whole used<br />3H2M<br />3H40M<br />COST<br />H<br />2H22M<br />L<br />3H38M<br />TIME<br />S<br />2H45M<br />L<br />
  23. 23. Conclusion<br />
  24. 24. Conclusion<br />Less usage<br />Saturated market, small <br />But <!> fixed share<br />Still necessities in many products <br />e.g. <br />Remote control<br />Electronic dictionary <br />Toys<br />Clock<br />Watch<br />
  25. 25. Future Trend<br />Shifting to New type of batteries <br />ex) rechargeable, reusable <br />ex) Power Pad <br /> environmentally -<br /> eco-friendly<br />
  26. 26. References <br />Power pad http://gigaom.com/2009/10/23/wireless-power-is-still-pretty-useless/<br />http://www.kansai-event.com/kinomayoi/battery2/bat2_graph01.gif<br />http://www.kansai-event.com/kinomayoi/battery/graph1.gif<br />

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