Ähnlich wie Product strategy overview focusing on customer value, electric vehicles, consumer goods classifications, B2C vs B2B products, product differentiation, and product mix
Design of goods and services ppt @ bec domsBabasab Patil
Ähnlich wie Product strategy overview focusing on customer value, electric vehicles, consumer goods classifications, B2C vs B2B products, product differentiation, and product mix (20)
15. Product variants: Close up HUL has 32% of India’s toothpaste market HUL’s first gel toothpaste Second is sales after Pepsodent Not doing well worldwide
18. Cost of delayed recall Toyota owners dying from unintended acceleration started making mews in the US in 2009 Toyota did nothing for a while and alleged deaths rose to 37 Ultimately recalled 9 million cars worldwide for floor mat/accelerator pedal Lost 5 billion dollars Brand took a beating