This slideshare includes presentation slides from the St. Louis Sitecore User Group Meetup, "Exploring Email Experience Manager" hosted on October 21, 2015 by Roundedcube. Presentation Roundedcube's CTO, Benjamin Vidal, and Director of Experience Marketing, Brett Berchtold. Are you a St. Louis Sitecore user? Join the User Group here: http://www.meetup.com/Saint-Louis-Sitecore-User-Group-Meetup/

1. Email Experience Manager
SAINT LOUIS SITECORE USER GROUP OCTOBER 21, 2015

2. Presenters
Benjamin Vidal
Roundedcube
CHIEF TECHNOLOGY OFFICER
Brett Berchtold
Roundedcube
DIRECTOR OF EXPERIENCE MARKETING

3. Agenda
11:30 – 11:55 Lunch
11:55 – 12:00 Opening remarks
12:00 – 12:15 Introduction
12:15 – 12:25 A World Without EXM
12:25 – 12:40 Benefits of EXM
12:40 – 12:55 Price Comparison
12:55 – 1:00 Open Floor Discussion

4. A little housekeeping
Call for Speakers/Sponsors Topic Suggestions What’s Next
• Interested in speaking or want to
suggest someone?
• Interested in co-organizing and
sponsoring? All are welcome!
• See Meetup discussion board for
thread to make a suggestion
• See poll question and vote on
recommended topics
• Bi-monthly meetups, next up January
• Related events – webinars,
workshops, etc.

5. Introduction

6. Email Campaign
What is it?
Why do we use it?

7. Tell Us About Your Emails!

8. Tell Us About Your Emails!
What are you emailing to your contacts?
What service do you use today?
How do you obtain your contacts?
How do you determine if your email led to a conversion?

9. A World Without EXM…

10. How Emails Are Managed Today
• A site visitor lands on your website
• The visitor navigates to a form
• The visitor voluntarily provides you information
• You take the information and add it to a list manager
• Employees are then responsible for creating an email message and choosing the subscriber list
• Later, employees will return to see how ‘effective’ the email message was
• Employees will report open rates, etc. to the Marketing Director who will ask how many conversions
came from those emails
• Employees have to use tools like Google Analytics to infer the data or make a best guess
Employees have to use a lot of tools and put
in a lot of time to provide results that are
not as accurate as they could be.

11. A World With EXM

12. Sitecore Experience Marketing

13. Single Point of Administration
• A New Campaign Journey
• Measuring Effectiveness In A Single
System

14. Single Point of Administration
• Measuring Engagement
Value vs “email clicks” and
“page views”.

15. List Management
• Contact Profile / Experience
Profile
• Contact Lists
• Potential Integration - with CRM
Experience Profile (Contact)

16. List Management
• Traditional Contact Lists
• Dynamic List Segmentation
• By Country
• By Location
• By Contact
Preferences
• Unified List Management
with site-specific messages

17. Messages

18. Personalized Email Messages
• Why Personalize Email Message?
• Behavior Based Personalization
• Personalization Of:
• Content Based On Implicit
• Browsing Behavior
• Web History
• Geo Location
• Demographics
• Cart Abandonment (Remaining Items In Cart)
• Content Based On Explicit
• Contact Attributes (Tokens)

19. Email Messages Types
• Importing Email
Templates From Other
Email List Managers
• Existing Sitecore Pages
• One Time Email
• Subscription Emails
• Triggered Event Emails

20. Market Comparison

21. Price Comparison
• Sitecore Out of The Box and EXM Modules
• Licensing Model (Per Message vs Per Contact)
• Licensing Prices (Local MTA or Sitecore’s Service)
• Pricing