From: www.rosssimmonds.com
Wondering how to leverage your presentations to drive meaningful and measurable results? Whether it's on Slideshare or in person - This guide will demonstrate exactly what you need to do in your presentation to drive sales.
Every content marketing and B2B marketer should see this guide as a resource to creating decks and presentations that break through the noise. For more information on breaking through the noise, download Stand Out: The Content Marketing Guide for entrepreneurs: www.standoutguide.com
How to Deliver Presentations that ACTUALLY Drive Sales
1. www.rosssimmonds.com
How to create
How to create
PRESENTATION
SLIDES THAT WILL
ACTUALLY DRIVE SALES
ACTUALLY DRIVE SALES
ACTUALLY DRIVE SALES
ACTUALLY DRIVE SALES
3. You see, 58% of content marketers have gone
on record saying they struggle creating
content that engages.
That’s an issue.
YOUR CONTENT
PROBABLY SUCKS!
12. YO U B R E A K T H R O U G H T H E
OLD BRAIN BY WRITING A
CaptivatingHeadline
A N D D E S I G N I N G A
C O M P E L L I N G F I R ST S L I D E
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19. Unless you create an engaging
headline or compelling first slide –
You’ll never reach the
Dino brain.
20. The Dino Brain is our “emotional” brain and does not involve a lot of conscious
thought. It’s this part of the brain that will make or break any presentation as it’s
responsible for controlling all our responses related to sensory information.
21. If you’re reading something you don’t
enjoy, the Dino Brain tells the rest of the
brain that it’s time to stop reading and do
something else.
Boring!
22. THIS IS THE BRAINS SECOND LAYER OF DEFENSE.
If you cant get through the Dino brain – Your message will never
get through to your audience.
23. Demonstrate the value
the audience will receive
if they pay attention.
HOW CAN YOU GET THROUGH
THE DINO BRAIN?
Demonstrate your own
expertise or knowledge to give
yourself early credibility.
Instead of boring your
audience in the first few slides,
hook them with an intriguing
statistic or statement.
VALUE
DRIVEN
EXPERT
DRIVEN
INTRIGUE
DRIVEN
24. Give them a preview of the value they’ll receive if
they actually pay attention and are engaged.
BREAK THROUGH THE DINO BRAIN:
VALUE DRIVEN STRATEGY
25. Show the audience that you actually have some
credibility to be sharing insights or information.
BREAK THROUGH THE DINO BRAIN:
EXPERT DRIVEN STRATEGY
26. Shock the audience then demonstrate why they need
to pay attention for the rest of the presentation…
BREAK THROUGH THE DINO BRAIN:
INTRIGUE DRIVEN STRATEGY
27. Once you’ve broken through the Dino Brain, it’s time to sustain
their interest by connecting with the Evolved Brain.
The Evolved Brain is split between the head (logic) and the heart
(emotion). It’s the part of the brain that will allow your audience to
dive deep into your messages and it’s the part of the brain you’re
using right now to read this slide.
29. PRESENTATIONS
ARE LIKE MOVIES
Quite simply, a movie has to grab me
in a place that makes my voice go high
and then I’ll really commit to it.
– Steven Spielberg
30. Once someone has been hooked into
your story, it’s time to ensure that
they stick around for the ride.
This is where you need to craft and deliver a
story that resonates with the Evolved Brain.
34. A GREAT DECK
WILL HELP YOU
TELL A GOOD STORY.
A GREAT STORY WILL
SAVE A GOOD DECK.
35. Understanding the basics is key but what you
include in your presentation can be the difference
between a presentation ...
that generates leads one that simply drives views.
You have to tell the RIGHT story.
Give your audience what they REALLY want!
and...
36. Beautiful Slides – But the story better be good.
WHAT DO PEOPLE REALLY WANT IN
YOUR PRESENTATION?
37. People have a thirst for new, complex & mind
blowing things.
WHAT DO PEOPLE REALLY WANT IN
YOUR PRESENTATION?
38. People crave transparency, the raw truth
and vulnerability
WHAT DO PEOPLE REALLY WANT IN
YOUR PRESENTATION?
39. To feel inspired enough to take on the world
after seeing it.
WHAT DO PEOPLE REALLY WANT IN
YOUR PRESENTATION?
48. Concluding your deck with a
is a great way to turn a viewer into a
subscriber, buyer or lead.
CALL TO ACTION
49. And that’s how you
create a presentation
that opens doors.
50. REMEMBER THESE 3 STEPS:
Break through
the dino brain
Go after the
heart & mind
Conclude with
a call to action
+ SIGN UP
51. Does your brand or
startup want to unlock
the power of content
marketing?
52. Get in touch & I’ll help create content
worth sharing and a strategy that delivers
meaningful and measurable results.
CONTENT
CREATOR CONTENT CONTENT CONTENT CONTENT
Sharing...
53. Want to learn more about
Content Marketing? Start
with this guide:
www.standoutguide.com