From: www.rosssimmonds.com Wondering how to leverage your presentations to drive meaningful and measurable results? Whether it's on Slideshare or in person - This guide will demonstrate exactly what you need to do in your presentation to drive sales. Every content marketing and B2B marketer should see this guide as a resource to creating decks and presentations that break through the noise. For more information on breaking through the noise, download Stand Out: The Content Marketing Guide for entrepreneurs: www.standoutguide.com

1. www.rosssimmonds.com
How to create
How to create
PRESENTATION
SLIDES THAT WILL
ACTUALLY DRIVE SALES
ACTUALLY DRIVE SALES
ACTUALLY DRIVE SALES
ACTUALLY DRIVE SALES

2. Brace yourself…
This might come off a
little bit harsh.

3. You see, 58% of content marketers have gone
on record saying they struggle creating
content that engages.
That’s an issue.
YOUR CONTENT
PROBABLY SUCKS!

4. YOUR CONTENT
SHOULDN’T SUCK.
YOUR CONTENT
SHOULD SELL.

5. An engaging presentations can
be the difference between:
DO NOTDISTURB
A CLOSED DOOR &
A CLOSED DEAL

6. three strategies for
DESIGNING, CREATING
AND DELIVERING
T H A T D R I V E S A L E S
P R E S E N T A T I O N S

7. BREAK THROUGH
THE DINO BRAIN
11

8. OUR BRAINS CONSIST OF THREE PARTS:
3.The Evolved Brain
(Neo-Cortex)
1.The Brain Stem
(Old Brain)
2.The Dino Brain
(Mid-Brain)

9. The Old Brain (Brain Stem) is the oldest part of the brain
and is responsible for basic attention and wakefulness.

10. Breaking through the Old Brain is the first
step for any successful presentation as it’s
when we decide whether we should
INVESTIGATE
IGNORE
OR

11. Tackling the Old
Brain is simple…

12. YO U B R E A K T H R O U G H T H E
OLD BRAIN BY WRITING A
CaptivatingHeadline
A N D D E S I G N I N G A
C O M P E L L I N G F I R ST S L I D E

19. Unless you create an engaging
headline or compelling first slide –
You’ll never reach the
Dino brain.

20. The Dino Brain is our “emotional” brain and does not involve a lot of conscious
thought. It’s this part of the brain that will make or break any presentation as it’s
responsible for controlling all our responses related to sensory information.

21. If you’re reading something you don’t
enjoy, the Dino Brain tells the rest of the
brain that it’s time to stop reading and do
something else.
Boring!

22. THIS IS THE BRAINS SECOND LAYER OF DEFENSE.
If you cant get through the Dino brain – Your message will never
get through to your audience.

23. Demonstrate the value
the audience will receive
if they pay attention.
HOW CAN YOU GET THROUGH
THE DINO BRAIN?
Demonstrate your own
expertise or knowledge to give
yourself early credibility.
Instead of boring your
audience in the first few slides,
hook them with an intriguing
statistic or statement.
VALUE
DRIVEN
EXPERT
DRIVEN
INTRIGUE
DRIVEN

24. Give them a preview of the value they’ll receive if
they actually pay attention and are engaged.
BREAK THROUGH THE DINO BRAIN:
VALUE DRIVEN STRATEGY

25. Show the audience that you actually have some
credibility to be sharing insights or information.
BREAK THROUGH THE DINO BRAIN:
EXPERT DRIVEN STRATEGY

26. Shock the audience then demonstrate why they need
to pay attention for the rest of the presentation…
BREAK THROUGH THE DINO BRAIN:
INTRIGUE DRIVEN STRATEGY

27. Once you’ve broken through the Dino Brain, it’s time to sustain
their interest by connecting with the Evolved Brain.
The Evolved Brain is split between the head (logic) and the heart
(emotion). It’s the part of the brain that will allow your audience to
dive deep into your messages and it’s the part of the brain you’re
using right now to read this slide.

28. GO AFTER THE
HEART AND MIND
22
+

29. PRESENTATIONS
ARE LIKE MOVIES
Quite simply, a movie has to grab me
in a place that makes my voice go high
and then I’ll really commit to it.
– Steven Spielberg

30. Once someone has been hooked into
your story, it’s time to ensure that
they stick around for the ride.
This is where you need to craft and deliver a
story that resonates with the Evolved Brain.

31. Plan & Craft Your
Presentation Like A Film

32. USE POWERFUL
VISUALS TO
DELIVER YOUR
MESSAGE

33. U N D E R S T A N D
thevalueof

34. A GREAT DECK
WILL HELP YOU
TELL A GOOD STORY.
A GREAT STORY WILL
SAVE A GOOD DECK.

35. Understanding the basics is key but what you
include in your presentation can be the difference
between a presentation ...
that generates leads one that simply drives views.
You have to tell the RIGHT story.
Give your audience what they REALLY want!
and...

36. Beautiful Slides – But the story better be good.
WHAT DO PEOPLE REALLY WANT IN
YOUR PRESENTATION?

37. People have a thirst for new, complex & mind
blowing things.
WHAT DO PEOPLE REALLY WANT IN
YOUR PRESENTATION?

38. People crave transparency, the raw truth
and vulnerability
WHAT DO PEOPLE REALLY WANT IN
YOUR PRESENTATION?

39. To feel inspired enough to take on the world
after seeing it.
WHAT DO PEOPLE REALLY WANT IN
YOUR PRESENTATION?

40. CONCLUDE WITH A
CALL TO ACTION
33
SIGN UP

41. What do you want people
to do after falling in love
with your slides?

42. CALL?
DO YOU WANT THEM TO...
SIGN UP? SHARE?
$
BUY?

43. Tell them what
you want!

48. Concluding your deck with a
is a great way to turn a viewer into a
subscriber, buyer or lead.
CALL TO ACTION

49. And that’s how you
create a presentation
that opens doors.

50. REMEMBER THESE 3 STEPS:
Break through
the dino brain
Go after the
heart & mind
Conclude with
a call to action
+ SIGN UP

51. Does your brand or
startup want to unlock
the power of content
marketing?

52. Get in touch & I’ll help create content
worth sharing and a strategy that delivers
meaningful and measurable results.
CONTENT
CREATOR CONTENT CONTENT CONTENT CONTENT
Sharing...

53. Want to learn more about
Content Marketing? Start
with this guide:
www.standoutguide.com

54. @TheCoolestCool
www.rosssimmonds.com
Ross
Simmonds
Rather hire a team of experts to
tackle the challenge head on?
GET IN TOUCH TODAY!