1. iAfrica
innovating Africa
Ross Macdonald

2. The next decade will likely mark
the first since the industrial
revolution when emerging
economies add more to global
growth than all the developed
countries combined. In our view,
Africa will be a core part of this
economic renaissance.
McKinsey 2010

3. $2.0 trillion Africa’s GDP
4.5% annual GDP/capita growth
50% of Africans in cities by 2030
350 million Africa’s middle class
1.1 billion Africa’s population
860 million mobile phone users
< 5% broadband penetration

4. the rise of the African consumer
> African middle class > 350m (larger than US pop.)
> 45% of GDP growth in 2000’s from consumption
> only 1/3 GDP growth from resources (in 2000’s)
> pvt consumption grew $568bn in 2000’s
> forecast to grow another $ 410bn by 2020
> Africans are brand / quality conscious
> recent international entrants – Gap, Zara, Walmart
> longstanding local – Shoprite, MTN, Standard bank

5. 85% of Africans have no electricity
Children study by kerosene light
> dangerous
> unhealthy
> expensive

6. Innovative solution – Solar lamp
> no health impact
> increases incomes by 20%
> reduces carbon emissions
> improves education
> unit costs ≈⋲ $10
> distributed by MTN
www.solar-aid.org

7. Innovative solution – Solar charger
> multi-use charger
> mobile phones
> camera batteries
Ready Set
> lamps
fenixintl.com
> computers / tablets

8. Africa’s energy solutions …
> depart from centralised energy model
> leverage renewable, distributed energy
> local energy generation & consumption
> obviate transmission & large grids
> reduce dependency on fossil fuels
> reduce carbon emissions
> generate local jobs
> reduce opportunity for corruption

9. telecommunications : from voice to data
> 820m mobile subscribers
> 80% penetration
> second largest market
> fastest growing market
> voice was the killer app
> mobile data rapidly taking over

10. voice to data
> Growth in bandwidth
> 80 Gbps in 2008
> 35460 Gbps today
> 400 fold increase in 5 years

11. voice to data : Internet trends
> urban Africans are high Internet users 1,2
> mainly on mobile devices
> mainly on social networking
> e-commerce & banking still slow
> broadband penetration low
1. More Africans clicked on Google Ads than Western Europeans in 2010
2. 22% of urban Africans spend > 10 hours a week online

12. voice to data : expand internet access
> broadband infrastructure
> data centers
> last mile esp. wireless networks
> backbone – long haul / WAN / MAN
> cloud services
> application development, SAAS
> ISP’s, hosting

13. voice to data : Financial services
> banking (bank in a box – BankServ)
> mobile wallets / payments (M-Pesa)
> stock exchanges (Africa wide platform)
> insurance
> cyber-security

14. voice to data : Agriculture
> AgriManagrTM
> Optimizing the agri supply chain
> Leveraging mobile
> Kilimo Salama (‘safe agriculture’)
> Agri-insurance scheme
> Insuring farmers against drought/floods
> Insurance Co/Telco/Agri-Suppliers

15. voice to data : Health Care
> Tele-radiology ( Medisoft)
> rapid remote diagnosis
> Cardio-pad
> remote ECG’s
> Med Africa
> Medical information via mobile

16. Summary
> mobile data & services will dominate
> broadband penetration will accelerate
> cloud services and applications
> data ‘platform’ for a rising tide of prosperity
> further enable rising consumer class
> Africa will regain it’s rightful place

17. thank you