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Creating
the Future
of Retail
Futurist
Strategy advisor
Author
@rossdawson
u ne ve n ly
d is tr ib u te d
- William Gibson, author
The future is
already here,
it’s just
Shifts
Crowds
Presence
Experience
Personalization
Immediacy
Community
Channels
Strategy
Shifts
Becoming connected
Price visibility
Society becomes networked
Competition
Flickr image: Andrew Michaels
Aspirations
Customization
Presence
The value of presence
Flickr credit: Bert Kaufman
Destinations
Flickr credit: Neils Photography
Linking shopping and work
Flickr credit: .dh
Products that can be digitized
Dimensions of retail
• Freshness
• Immediacy of gratification
• Frequency of purchasing
• Tactility
• Digital component
• ...
Experience Personalization
Immediacy Community
Experience
Good places to hang out
Caring about customers
Bringing the digital into the physical
Full wall interaction
Store navigation
Experience for online buying
Touch and feel at a distance
Personalization
Learning about your customers
Watching closely
In-store body scanning
Make your own products
Creating your own design
Immediacy
Fast delivery
Pick up and drop off
Drone delivery
Delivery anywhere
Community
Enabling face-to-face connections
Communities around stores
Learning and connection
Online communities
Social shopping
Crowds
The rise of co-creation
Crowds create products
Value creation by the crowd
Funding by customers
The crowd creates and chooses
Open to inspiration
Share how they wear
Customers select stock
Setting prices by asking the crowd
Channels
Transcending the trade-off
Human and automated chat
Integrated conversations
Knowledge-based relationships
Continuously improving curation
Personal style relationships
Tapping the potential of omnichannel
1. Embrace new channels
2. Build richer human channels
3. Create convenient, powerful...
Flickr credit: Grietje Haitsma
Strategy
Recognize change
Set a distinctive strategy
Experience
Personalization
Immediacy
Community
Map your EPIC landscape
Integrate multiple channels
Shifts
Immediacy
Presence
Experience
Personalization
Community
Crowds
Channels
Strategy
Getting connected
Keynote slides: Creating the Future of Retail
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Keynote slides: Creating the Future of Retail

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Slides for Ross Dawson's second keynote at Congreso Internacional de Retail in Lima Peru. Slides are designed to support the keynote not to stand alone. For more content see www.rossdawson.com

Veröffentlicht in: Einzelhandel

Keynote slides: Creating the Future of Retail

  1. 1. Creating the Future of Retail Futurist Strategy advisor Author @rossdawson
  2. 2. u ne ve n ly d is tr ib u te d - William Gibson, author The future is already here, it’s just
  3. 3. Shifts Crowds Presence Experience Personalization Immediacy Community Channels Strategy
  4. 4. Shifts
  5. 5. Becoming connected
  6. 6. Price visibility
  7. 7. Society becomes networked
  8. 8. Competition Flickr image: Andrew Michaels
  9. 9. Aspirations
  10. 10. Customization
  11. 11. Presence
  12. 12. The value of presence Flickr credit: Bert Kaufman
  13. 13. Destinations Flickr credit: Neils Photography
  14. 14. Linking shopping and work Flickr credit: .dh
  15. 15. Products that can be digitized
  16. 16. Dimensions of retail • Freshness • Immediacy of gratification • Frequency of purchasing • Tactility • Digital component • Cost • Delivery cost
  17. 17. Experience Personalization Immediacy Community
  18. 18. Experience
  19. 19. Good places to hang out
  20. 20. Caring about customers
  21. 21. Bringing the digital into the physical
  22. 22. Full wall interaction
  23. 23. Store navigation
  24. 24. Experience for online buying
  25. 25. Touch and feel at a distance
  26. 26. Personalization
  27. 27. Learning about your customers
  28. 28. Watching closely
  29. 29. In-store body scanning
  30. 30. Make your own products
  31. 31. Creating your own design
  32. 32. Immediacy
  33. 33. Fast delivery
  34. 34. Pick up and drop off
  35. 35. Drone delivery
  36. 36. Delivery anywhere
  37. 37. Community
  38. 38. Enabling face-to-face connections
  39. 39. Communities around stores
  40. 40. Learning and connection
  41. 41. Online communities
  42. 42. Social shopping
  43. 43. Crowds
  44. 44. The rise of co-creation
  45. 45. Crowds create products
  46. 46. Value creation by the crowd
  47. 47. Funding by customers
  48. 48. The crowd creates and chooses
  49. 49. Open to inspiration
  50. 50. Share how they wear
  51. 51. Customers select stock
  52. 52. Setting prices by asking the crowd
  53. 53. Channels
  54. 54. Transcending the trade-off
  55. 55. Human and automated chat
  56. 56. Integrated conversations
  57. 57. Knowledge-based relationships
  58. 58. Continuously improving curation
  59. 59. Personal style relationships
  60. 60. Tapping the potential of omnichannel 1. Embrace new channels 2. Build richer human channels 3. Create convenient, powerful automated service 4. Enable seamless service visibility across channels 5. Tap the power of the crowd 6. Proactively identify service opportunities 7. Move towards an integrated organization
  61. 61. Flickr credit: Grietje Haitsma Strategy
  62. 62. Recognize change
  63. 63. Set a distinctive strategy
  64. 64. Experience Personalization Immediacy Community Map your EPIC landscape
  65. 65. Integrate multiple channels
  66. 66. Shifts Immediacy Presence Experience Personalization Community Crowds Channels Strategy
  67. 67. Getting connected

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