1. Conformity & Obedience Unit 3 > Social Psychology

3. What’s the difference between conformity and obedience? When do you conform? Why do you conform? When do you obey? Why do you obey?

7. Informational social influence INTERNALISATION Private & Public Acceptance Need for certainty Subjective uncertainty Need for information to reduce uncertainty Comparison with others Informational Influence

8. Normative social influence COMPLIANCE Need for acceptance/approval of others Power of others to reward/punish Conflict between own and others’ opinions Private Disagreement Normative Influence Public Acceptance

11. Experimental Studies

17. Sing song Asch followed Sherif, in the study of conformity, Both lines of research, in the field, had great enormity, Asch used the lengths of lines which, With lone subjects, were easy to discern, But shills still got subjects to accede, As Asch was soon to learn, ...Asch was soon to learn, Asch followed Sherif, in the study of conformity, Both lines of research, in the field, had great enormity Asch Followed Sherif Lyrics by Alan Reifman (May be sung to the tune of “I Shot the Sheriff,” Bob Marley) Asch followed Sherif, in the study of conformity, Both lines of research, in the field, had great enormity, Sherif’s light spots were hazy, And the majority held sway, Citing this ambiguity, Asch said he’d go another way, ...said he’d go another way,

26. Other Studies Reference: Smith, P. B., & Bond, M. H. (1994). Social psychology across cultures: Analysis and perspectives. Boston, MA: Allyn and Bacon. Taken from: http://chiron.valdosta.edu/mawhatley/9710/milgram.htm