Email Marketing: Messaging & Strategy

Email Message & Strategy ,[object Object],[object Object],[object Object],[object Object],Email Messaging & Strategy Ross Kramer, Listrak

3 R’s of Messaging Strategy Rendering Reputation Relevancy

Email Marketers Dilemma People grow disinterested as you send them the same information over time.

Keys to Success ,[object Object],[object Object],[object Object]

Pathways to Relevancy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Challenges ,[object Object],[object Object],[object Object]

Accreditation Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reputation ,[object Object],Message Not Relevant? Can’t Read the Message? No Permission?

Reputation ,[object Object],[object Object],[object Object],[object Object]

Critical Performance Pieces Content List Quality Offer/ Call to Action

Content Strategy ,[object Object],[object Object],[object Object],[object Object]

Subject Lines ,[object Object],[object Object]

Four Subject Line Imperatives ,[object Object],[object Object],[object Object],[object Object]

Customer–centric Content ,[object Object],[object Object],[object Object],[object Object]

Content Strategy ,[object Object],http://www.aminstitute.com/headline/

Content Strategy ,[object Object],[object Object],[object Object]

MarketingSherpa Email Awards 2007 – Best Consumer Postcard

20,000 messages delivered 6,500 messages forwarded to friends!

Heatmap Studies Source: MarketingSherpa

Heatmap Takeaway ,[object Object],[object Object],[object Object]

When to Mail Listrak ESP 28 million emails sent 3000 campaigns

When to Mail? Listrak ESP 240 million emails sent 26,000 campaigns

When to Mail ,[object Object],[object Object],[object Object],[object Object]

Testing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Testing & Tuning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ideas for Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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