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There’s a startup product metaphor that bugs me. Your product is a rocket, and if your targeting at launch is 1% off — you miss the moon by 4,000 miles! The thing is products, rockets and targeting don’t work that way. I have resorted to a cartoon to explain. This cartoon complements a longer post on LinkedIn on Continuous Alignment of Product Management. https://www.linkedin.com/pulse/continuous-alignment-product-management-ross-mayfield