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Highlands Forum 4/3/03SocialtextRoss.Mayfield@Socialtext.comHighlands Forum4/3/3
Highlands Forum 4/3/03Problems• People are not participants in today’ssystems• Today’s systems overload people withcommuni...
Highlands Forum 4/3/03Getting smart people to participate• Ease of use• Ease of ownership• Make it social• Make it sociall...
Highlands Forum 4/3/03Power of social filtering• Weblogs turn people into editors• The social connections between weblogsd...
Highlands Forum 4/3/03The Blogmap Project• First Social Network Analysis of an onlinecommunity over time
Highlands Forum 4/3/03Power-law of BlogspaceDistribution of links by1/N where N = rankSource: Shirky.com
Highlands Forum 4/3/03Network Ecosystem Model• Defining constraint is time and individualcapacity to manage different kind...
Highlands Forum 4/3/03A New Kind of Enterprise SoftwareTraditional Approach• Focus on "knowledgecontent" separate frompeop...
Highlands Forum 4/3/03Result of Traditional Approach has Created a CorporateEmail Crisis• 50 emails/day/person– (IFTF/Pitn...
Highlands Forum 4/3/03What’s a Weblog?• Chronological view of an individual orgroups efforts, writings, opinions• Example:...
Highlands Forum 4/3/03What’s a Wiki?• A collaborative online workspace, easilycreated and edited by its participants.• Exa...
Highlands Forum 4/3/03Weblogs in Organizations• Benefits– Easy to publish - one-step, no formatting, no coding– Avoid emai...
Highlands Forum 4/3/03Wikis in Organizations• Benefits– Weblogs are transparent publishing; wikis aretransparent collabora...
Highlands Forum 4/3/03Socialtext Demonstration
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Highlands Forum 4/3/03A New Kind 10 years ago i was presenting...

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Highlands Forum 4/3/03A New Kind of Enterprise SoftwareTraditional Approach• Focus on "knowledgecontent" separate frompeople• Add-on activity -- addmetadata; fill out formswith resume expertise• Artificial intelligence --ineffective technology• Top-down, inflexibleontology, workflow andprocessConnection approach• Make it easy for peopleto express ideas andbuild connections• Links create an emergentnetwork• People provideintelligence• Makes people andinformation easier to find• Continuous improvementof collected knowledgeand wisdom

Veröffentlicht in: Business, Technologie, Bildung
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