The ultimate guide on email scrubbing - Higher email deliverability, higher opens/clicks, and lower bounces. Email validation is verifying the authenticity and accuracy of email ID before incorporating them into your contact lists or utilising them for communication purposes. This vital process thoroughly examines email addresses to confirm adherence to standard formatting rules and ascertain whether the associated domain and mailbox are operational. By employing a robust email verifier, businesses can prevent unnecessary bounces, enhance deliverability rates, and maintain a pristine email list.