Doing a check-up of your social media strategy

1. Social Media Roadmap
Engage, Plan, Measure
(Checking the Oil!)
By Rose Fields

2. SocialMedia Goals
• Brand Awareness
• Attract New Customer Traffic
• Support Sales
• Engaging with Your Customers

3. Check-upQuestions
• What are your goals?
• What social media platforms
are you using?

4. List Building
• How are you doing?
• Are you getting the number of fans/followers you
anticipated
• Getting more or less?
• What is working for you?

5. Engagement
• Are you getting engagement on
your platforms?
• Tips you can share?

6. Content
• Have you created a social media calendar?
• Are you posting on a regular schedule?

7. Analytics
• Are you using your insights and
analytics?
• How are you using them?
• Are you using them on all your social media
platforms?
• Based on your analytics do you feel you’re reaching
your social media goals?

8. 70-20-10 Rule
• Do you remember this rule?
70% of your content should focus on the needs of your
customers.
20% focuses on content curation
or other people’s content.
10% is where you focus on promoting your business.
• Are you following it?

9. Scheduling
• Are you using any scheduling tools?
• Which ones?

10. Questions
• What questions do you have
for me?
• Resources I can provide you?
• Anything else I can do to help
you grow your social media
presence?