Extended Reality (XR): The End of Distance @ SXSW

1. THE END OF DIS TAN CEEXTENDED REALITY (XR) EXPERIENCES Rori DuBoff | SXSW 2018

2. Through virtual and augmented reality, extended reality is the first technology to “relocate” people in time and space—and it’s bringing about the end of distance

3. CLOSER XR BRINGS USERS TO CONTENT Closing the gap of distance between humans and technology

9. XR ENRICHES RMA TION INFO

15. USER BENEFITS Activate static data to uncover new insights Deliver contextual relevance Reduce errors and associated risks (guided workflow) Enhance decision making Expedite time completion and improve productivity BUSINESS BENEFITS ENRICHING INFORMATION WITH XR Deepen contextual understanding Accelerate perception More intuitive processing of abstract data Tangible Visualization @RoriDuBoff | Copyright © 2018 Accenture. All rights reserved. 15

16. XR TRANSFORMS CONNECTIONS TO PLE PEO

22. Virtual CollaborationRemote access to expertise and support Enhance personal skills and human understanding Sharing of live experiences USER BENEFITS Extended talent pool Reduced time and costs Improved training and care Higher Engagement Lower turnover BUSINESS BENEFITS TRANSFORMING CONNECTIONS TO PEOPLE WITH XR @RoriDuBoff | Copyright © 2018 Accenture. All rights reserved. 22

23. XR REDEFINES PERI ENCES EX

25. EXPLORATION ANDTRAVEL

30. Master skills (without harm) Creative freedom and expression Increase knowledge retention (learning by doing) Explore unreachable places Restyle self and surroundings REDEFINING EXPERIENCES WITH XR Humanized communications, deeper connections Lasting memories and brand recall Improved behaviors and mindset New revenue streams Reduction of physical costs BUSINESS BENEFITS USER BENEFITS @RoriDuBoff | Copyright © 2018 Accenture. All rights reserved. 30

31. of execs believe XR is important to close the physical gap 79% 53% 54% 79% believe it’s important for their organizations to be a pioneer in XR solutions are already building a XR strategy for implementation expect ROI for XR solutions to be one year or less believe XR will have widespread impact across most industries over next 5 years VALUE XR @RoriDuBoff | Copyright © 2018 Accenture. All rights reserved. 31

32. TOP BUSINESS RELEVANCE XR Diagnostics Gaming Education/Training Shopping Maintenance Logistics management Employee collaboration None of the above Data visualization Consumer experiences Brand promotion Customer service Product development 16% 1% 12% 32% 25% 32% 22% 36% 55% 53% 54% 41% 41% @RoriDuBoff | Copyright © 2018 Accenture. All rights reserved. 32

33. CLOSING THE EXPECTATION GAP CLOSING THOUGHTS XR is not a replacement for other media, like TV or the Web XR is not a tactic, it’s not a piece of technology equipment. It’s a strategic and creative shift to a new world of 3D experiences It often requires mental and sometimes physical effort that can be more akin to leaving your home and going out to an event If we can get people over this expectation gap, we can get people to truly understand the powerful benefits of this immersive medium XR is a transformative medium and a teleportation platform @RoriDuBoff | Copyright © 2018 Accenture. All rights reserved. 33

34. THANK YOU @RoriDuBoff Managing Director Accenture Interactive Content Innovation – Extended Reality

Extended Reality (XR): The End of Distance @ SXSW

Extended Reality (XR): The End of Distance @ SXSW

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Extended Reality (XR): The End of Distance @ SXSW