19 Growth Hacking Tactics that every startup needs to know. Traditional marketing is about driving brand awareness. Growth hacking is the discovery of new market opportunities, getting more value out of your budget, promotes cross-team collaboration (between marketing, product, and engineering), and sets your product up for scalability. It is used both online and offline. Growth hacking is not only designed for startups with a limited budget it is what gives businesses a competitive edge. As essential as it is to a business many still find confusion as to what it is. About Jose Luis Roqueni : Jose is a tech entrepreneur with 2 successful exits, growth hacker, geek, and news junkie. He has 17+ years of experience in business development & management, product, sales, marketing, and operations. Jose is now the CEO & Co-Founder of Genio, a SaaS company, before that, he founded Premium Digital Group and Media Marketing Solutions. In Mexico, Social Rocks was the first digital agency and Jose was in charge of the management, corporate strategy, sales, and operations with a focus on influencers and celebrity marketing. Social Rocks helped various startups develop, design, and manage multiple internet media outlets, reaching 100+Million monthly visitors. With Jose’s leadership, they were able to deliver successful digital marketing campaigns with customers such as Citi Banamex, Disney, Coca-Cola, Nestlé, Kraft, BMW, Interjet, Cinepolis, Bimbo, Procter & Gamble, Unilever, and etc. I am happy to help young entrepreneurs to take their companies to the next step. Jose is passionate about helping young entrepreneurs to take their companies to the next step.

1. How to Growth Hack
your Startup
19 tactics

2. 6 Startups. 2 exits
17+ years of valuable
learnings
My current mission
is to build Genio
roqueni@hellogenio.com
JoseLuisRoqueni

3. The End Of Marketing as We Know It

4. The Digital Age

6. Growth Hacking Era
A growth hacker is a person whose true north is growth
The power of a growth hacker is in their obsessive focus on a singular goal:
growth
Every strategy, every tactic, and every initiative, is attempted in the hopes of growing

8. Promoters
Growth Hacking Process

9. Promoters
Growth Hacking Process

10. Promoters
Growth Hacking Process

11. Promoters
Growth Hacking Process

12. 19 Growth Hacking tactics

13. Attract

14. 1.SEO audit your website
Helps discover why you’re not getting enough search traffic and sales
Check #1: Do all your website’s pages have SEO meta titles and descriptions?
Check #2: Is each page on your website optimized for SEO keywords?
Check #3: Is your URL structure optimized for search engines?
Check #4. Is each page and blog post formatted properly?
Check #5: Do all your images have keywords in their ALT tags?
Check #6: Are you using links in your content?
SEO - Search Engine Optimization

15. SEO - Search Engine Optimization
2. Forums engagement: Learn what users want and Let´s engage
We need to focus on what our target customers want. When you understand what
they want, you can develop content that draws them in.
Step #1: Let´s go to Quora
Step #2: Let´s review the questions people are asking. Let´s write a blog post
about it, lets write and answer

16. SEO - Search Engine Optimization
3. Use advanced SEO internal deep linking
Older blog posts and landing pages that provide immense value on relevant
topics can pull in a lot of new traffic. We should link to them often to help build the
structure of your website

17. SEO - Search Engine Optimization
4. Send link juice to lower ranked pages
Refers to outbound links from high authority sources to your content. If you have a
page that’s currently on page 2 or 3 of Google search results, you can help move it
up to page 1 by passing on quality link juice to those lower ranked pages

18. SEO - Search Engine Optimization
5. Link to external sites with high Domain Authority
It helps pass link juice to your content when you get links from high authority domains

19. SEO - Search Engine Optimization
6. Keywords research, Competitors
Shared keywords

20. SEO - Search Engine Optimization
7.Improve Domain Authority
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts
how well a website will rank on search engine result pages (SERPs). A Domain Authority
score ranges from one to 100, with higher scores corresponding to a greater ability to
rank

21. Blogging
8. Write at least 1,890 words blog posts
Source: https://backlinko.com/search-engine-ranking
Backlinko analyzed 1 million searches and found the average first-page search
result was 1,890 words.
This graph from Backlinko shows their findings that the top five search results all
had an average content length of over 1,900 words.
A key benefit of longer content is that it will naturally contain more relevant
keywords and rank for them

22. Blogging
9. Write roundup posts
BA roundup post is when you interview a few people about the same topic or make a list
of the “best” of something. Not only is it a great way to get different viewpoints into your
article and learn new things, it also helps grow your SEO rankings and traffic

23. Blogging
10. Quality infographics can increase your website traffic by 193%
• 65% of people are visual learners
• Infographics can increase your website traffic by 193%.
• Is 30x more likely to be read than a regular text article.
• Websites who publish infographics grow traffic 12% faster than those who don’t

24. Blogging
11. Regularly update old content
84% of people have purchased a product after reading about it on a blog. 46% of those
people were just starting to research product options. That means a single compelling
blog post could sway them in your product’s direction

25. Social Media
12.Social Media: People Love stories
LouisVuitton
Alfred Dunhill
Hermés

26. Pay Per Click
13.Retargeting
- For most websites, only 2% of web traffic converts
on the first visit.
- Retargeting is a tool designed to help companies reach the 98% of users who don’t
convert right away

27. Pay Per Click
14.Lead Generation
On Facebook, you can create campaigns using a lead generation objective that
allows consumers to fill out a form with their contact information.

28. Pay Per Click
15.Google Adwords

29. Convert

30. Convert
16.Contact information is the most valuable currency there is to the online marketer
Once you’ve attracted website visitors, the next step is to convert those visitors
into leads by gathering their contact information. At the very least, you’ll need their
email addresses.
Forms - Landing Pages - Call to Action

31. Close

32. Close
17.Marketing Automation
This process involves creating email marketing and lead nurturing tailored to the
needs and lifecycle stage of each lead. For example, if a visitor downloaded a
whitepaper on a certain topic from you in the past, you might want to send that
lead a series of related emails.

33. Close
18.CRM
Keep track of the details about all the contacts, companies, and deals in your
pipeline, and easily get in touch with the right prospects at the right time. Customer
Relationship Management (CRM) systems facilitate sales by making sure you have
the right information at your fingertips to better engage with prospects across every
channel
Lead Scoring

34. Delight

35. Delight
19.Convert Customers to Promoters
Surveys
Smart Calls-to-Action
Social Monitoring

36. One more thing…

37. …..it all start with the Value Proposition

38. A Value Proposition is
a promise of value to be delivered to the buyer or user
The primary reason someone
wants your product (in the user’s perception)

39. Ideally, value propositions should be part of the early stages of product or service
development. But that often doesn’t happen—
Why?
—product seems revolutionary “everyone will want it”
—competitor already has one “we just need to make it better”
—too expensive to do research before we have sales “will do this later”

40. WHO WHAT WHY
A good value proposition can help you ensure that you really understand
who your customer is, what they want and why they want it