Many people don’t realize how public certain information that they post on the Internet is, or how it can be (and is) tracked, collected, and used for various purposes. Usually, this doesn’t include sensitive identification or financial information, but it can include various other so-called “digital footprints”. These include posts that you make or actions that you take on social networks, your Internet search or browsing histories, or even where in the world you are (yes, someone can figure this out by looking at your computer’s Internet address.
4. Why don’t people care?
• Too much work
• Focusing on present benefits
• Ignoring future costs
• Thinking nothing bad will happen to you
• Thinking you have control
5. We all love the web
It can be a magical, collaborative space with
endless possibilities for creativity,
connection, problem-solving and access to
knowledge.
7. Can you think of an instance
when you're ok with sharing
your data?
8. What kind of organizations
might track you across the
Web?
9. What is happening?
• Tracking
• Ads
• Data theft
• Your aggregate online footprint
• Judgment if you fit a profile
10. Why should you care?
Two words…
DATA PERMANENCE
“The end of privacy is the end of second
chances.” Larry Ponemon
11. Data Permanence
• Preserving your reputation
• Offline consequences of online behaviour
• What you post may be available years later
• What you post on sensitive issues may define
you long after you have changed your views
• No expiration date and no “erase” button
