At toolbox studio, digital video production begins at script writing and ends only when we deliver the final video to you. We make videos that will consistently improve traffic to your site. Our capabilities include production in live action, motion graphics, 2D and 3D graphics.

1. WHY ARE DIGITAL VIDEO
IMPORTANT TO YOUR
MARKETING STRATEGY?

2. Change the way your
customers perceive you!
Great way to present content in an engaging
manner and influence the search results.
Kick up your conversions and sales today!

3. On the internet today, Video reigns supreme.
No other form of web content offers the same
level of audience engagement and emotional
connection. There are two main reasons
because of that digital video is important to
your marketing strategy. One is Branding and
second is High ranking on Google.

4. Influence on Branding
and Ranking 1

5. Communicate the USP
of your business in a
clear and lucid tones.
Consumers are more attracted to a visual
Medium which is Interactive rather than
monotonous and tedious text content. It is
more likely that potential customers relate
to testimonials which speak a bout the
credibility of your business through
videos. T his builds trust, the founding
pedestal for any business
transaction.
Total number of digital
viewership in the US
has been forecasted
to reach 209.8 million
users by 2016.
It endorses the fact that digital video as
an integral marketing platform is here to
stay! Moreover, a digital video content
absolutely costs nothing to host. Cisco
is of the view that by 2017, 69% of all
consumer traffic will account to videos.

6. Interactive movement
creates a strong
connect instantly.
A video which is sensitive with information
will be m ore intriguing to prospects,
enhancing traffic and time duration on your
site. 51% of executives made a purchase
after watching video content. 53% of
executives did a vendor inquiry . 65% of
executives did visit a site after a video
watch!
Confident buying
decisions.
A right video is more than enough to
compliment your efforts as it increases
the purchasing intent considerably.
Video ads are a much better source of
narratives which usually tracks and
targets the audience in the right frame.

7. How other businesses
are using it? 2

8. Most marketers have used digital video sparingly as a way to enhance
their website, but very few have invested in it strategically as a way to
improve the results of marketing and sales programs. Here are some
of the example:
Accessories
A wallet company can be sited as
an example! Their product pages
are best in class and provide
comprehensive information.
However, their videos hold the
centre stage! The detailed
coverage of the uniqueness of
the wallet with avid demonstration
makes it consumer’s delight.
Retail / Clothing
A leading clothing store gives a complete
understanding of their clothing, with a
model demonstrating the fit and the
finish. The consumers get a complete
idea about the garment in question which
makes the decision making a lot easier.
Personal Care
A company for hair products built on
its business using only YouTube
marketing. To create value addition
and a personal connect they used
videos to educate on hair styles
which increased their number of
subscribers. This actually paid rich
dividends as it made prospects into
valuable consumers.

9. IN FACT, BY 2016,
ONLINE VIDEO WILL
BE THE
LARGEST SINGLE
GENERATOR OF
CONSUMER
INTERNET TRAFFIC
WORLDWIDE.
And that is why digital videos are taking over
the world one video at a time.
In the world of business, it has brought new
meaning to branding, engagement, and
conversions.
Have you planned your digital video marketing
campaign yet?

10. Need help with making your video? Reach out us!
SVG Classic, (Next to Comfort
Zone) 15/1 A,
Baner - Balewadi Road,
Balewadi,
Pune
Maharashtra, India. 411045
+91-020-4660 7590
enquiry@toolbox-studio.com