A presentation on

1. Strategic Management
January 8, 2012.

2. SW
Helpful Harmful
OT
Strength Weaknesses
Risk diversified by different vertical
Internal
43 % revenue coming through BFSI
Benefits from EDS & Hewlett- verticals.
Packard
Difficult in getting the right kind of
Wide range of Awards & people on board.
recognition.
Inch-wide and mile-deep
Opportunities Threats
High Promoter holding indicated Economic crisis & sharp decline in IT
the confidence in the business spending due to macroeconomic
External
disruptions.
Recent depreciation of Indian
Rupee Countries like China & Philippines
with qualified workforce to overcome
High quality IT education market the English language barrier.
Upcoming International Players
Security threats

3. Porter’s 5 Force
Bargaining Power of Threat of New Entrants
Consumers
The potential entry of new
High Bargaining power. competitor is high.
Many players in the market Easy to gain access to
to offer similar products and technology & capital
services to the clients requirement.
Rivalry within an Industry
Exist many players - high rival
among the competitor.
Poor Advertising, Marketing &
Distribution
Bargaining Power of
Threat of Substitute Products
Suppliers
Products and services -
Mainly manpower.
mainly customized.
Salary and allowances.
Some regular product
Least affect in terms of
enhancement, but can’t be
bargaining power of
proper Substitute.
Suppliers.

4. Key Success factors
Maximum ROI One stop shop
To help clients to Mphasis is a one
mange change to stop shop for the
drive the business IT needs for an
performance and organization
derive maximum leveraging
value from IT ITO, BPO and HP
investment. lines. of business.

5. Core competency
Architect Community -
Flexible, customer
Crafting high-end
focused, performance-
technology solutions and
driven engagement
leading enterprise
models
architecture initiatives
Proven Thought
technology, domain and leadership, innovative
process expertise for solutions and global
integrated offerings presence

6. BCG Matrix
Relative market share position
High Low
Stars
Question Marks
Payment Solutions
High
Applications
Infrastructure Services
Industry Growth Rate
Cash Cows Dogs
SAP
Low
Product Engineering BPO Services

7. Business Strength Matrix
High Medium Low
Technology &
High OEMs Logistics, Airlin
SAP es &
Long term industry attractiveness
Energy & Transportation.
Utilities
Media &
Banking & Entertainment.
Medium
financial
service Retail & Manuf.
Telecom
Low
Government
Business Strength – competitive position

8. Industry Attractiveness – Business Strength Matrix
Banking & Capital Markets Industry Industry Transportation & Logistic
Investment banks Content is Revenue system
Asset management Airport operations
Cards & payment Customer services
Retail / Corporate banking & lending
Telecom and media Entertainment SAP
Content is Application service and Financial services
outsourcing for both telecom and media Human capital management
CRM

9. Life Cycle portfolio mix
Strong
APP
Average
ITO BPO
Weak
Early Industry Rapid Shake Market
Maturity Decline
Development Takeoff Growth out Saturation
Stage in life cycle

10. THANK YOU