Overview My extensive experience in the design field ranges from toy and exhibit design work, structural packaging to consumer products. I am a strong team player with good communication skills and with excellent presentation capabilities. This also encompasses a good working knowledge of manufacturing processes which allows me better engagement with engineers. I hold many “design patents” on projects I have worked on. I have done extensive work in consumer research; “one on one” consumer interviews, moderating and facilitated consumer studies domestically and internationally, which enables me to be an asset to Market and Product Research. Design Philosphopy Create and innovate products/packaging that will compel consumers to purchase and become part of their daily lives. Products/packaging need to create excitement at POP to grab the consumer’s attention and after the purchase it should fulfill their needs; met and unmet. This enables the product/package to be purchased again and again. What should a well designed Product/Package do? An innovative product and package design should support clear and positive communications of the brand position and value, generating a broad multi-cultural or a specific target appeal in the market. This should included leveraging the advantages of technologies (related and non-related) that can make the product unique at retail; materials, manufacturing capabilities and market trends. Work Ethic I am fully focused to a task given. In addition, I am also an advocate in exploring established and new technologies introducing them into the design process which can produce the best product or solution available. Based on my varied design experience, I can create exciting new products/packaging that can deliver results for your company or your client. Design areas of concentration I have worked on: • Structural Packaging Design • Product Design • Consumer research and facilitating; domestically and international • POP display • Automotive and Airplane interiors • Consumer Goods

1. Roland Charriez
Range of design experience.
• Structural Packaging Design
• Product Design
• Consumer research and facilitating
• POP display

2. Design Philosophy:
Create and innovate products/packaging that will compel consumers to
purchase and become part of their daily lives. Products/packaging need
to create attention at POP to grab the consumer’s attention and after
purchase it should fulfill their needs; met and unmet. Leading the
product/package to be repurchased.

3. Design Philosophy:
An innovative product and package design should support clear
positive communications of the brand position and value, generating a
broad multi-cultural appeal for the brand.
It should also leverage the advantages of technologies (related and
non- related) that can make the product unique at retail; including materials,
manufacturing capabilities and market trends.

4. Work Ethic:
I am fully focused to a task given. In addition, I am also an advocate in
exploring established and new technologies introducing them into the
design process which can produce the best product or solution available.

5. What I can deliver to your company:
Based on my varied design experience, I can create exciting new
products/packaging that can deliver results for your company or your
client.
I have done extensive work in consumer research ; “one on one” consumer
interviews and moderating and facilitated consumer studies domestically
and internationally, which enables me to be an asset to Market and
Product Research.

6. Package Design

7. Kraft
Mayonnaise Package
Designed and created a new mayonnaise
package that is functional; easy dispensing and
better storage at home and at retail.

8. Frito-Lay (Pepsico)
Snack Canister
I was part of Market Research
and package design program for
a snack offering targeted to the
youth market (12 – 25 yrs).
Conducted the in-home
interviews and facilitated focus
group sessions.

9. Colgate-Palmolive
Soft Soap Dispenser
Created a new design and language for the
“Soft Soap” brand which is now an iconic
image at retail.
Second generation
design package
which I had also
designed and is the
basis for the 3th
generation currently
at retail

10. Smucker’s Inverted Bottle
The Smucker’s Brand wanted to create
an exciting package to be seen at retail
but importantly easy to use functionality
by the consumer. The design was
incorporated to other Smuckers Brands.

11. Smirnoff Beverage Bottle
Smirnoff wanted to create a mixed beverage line for the
Global Market; leveraging their brand and product. The
design had to reflect their larger spirit glass bottles.
Product eventually went on to the European Market.

12. Nair
Conceptual Depilatory Products
Conceptual project on what the next generation of
Nair’s Depilatory product line. It had to be distinctive
at retail along with the added recognizable features
and formulations for the user.
“Ergo” Package Roll-On with Swiping Blade Hardening Gel in Aerosol Container Double Formulation
2 part Formulation

13. Oxi-Clean Gel Stick
Oxi-Clean Brand created a new “gel”
formulation for pre-treating stained
clothes for laundry washing. They
required a new functional package that
would deal with stains thoroughly.
I helped in creating a package that
allowed for better stain treatment
application.

14. Irish Spring Body Wash
Colgate-Palmolive
Colgate-Palmolive wanted the Irish Spring Brand a new
bottle to evoke a fresh “masculine look”, while promoting
the different scents; which I designed and introduced for
the line.

15. Absolut Brand Innovation Program
To identify innovative new product concepts that
will augment Absolut’s existing pipeline and
support the brand’s new US Call to Action:

16. Kraft
Velveeta Cheese Package
Conceptual project on what the next
generation of Velveeta Cheese packaging
should be. It had to recognizable at retail
with added functional features for the user.

17. Gatorade “SUB” Bottle
Sports Utility Bottle
Conceptual Design Program that allowed
Gatorade to be taken and dispensed from
easily anywhere by the consumer.
Prototypes were made but never went into
production.

18. Mennen Spray Deodorant
Colgate-Palmolive
This was a conceptual project for the “Mennen
Spay Deodorant brand” which infused the use of
rubber skin/texture during the manufacturing
process of spray package. This included the
forming of the metal canister. My job was to
create aesthetically pleasing variations for the
actuator and spray can with this new technology.

19. Central Garden and Lawn Products
Andro “Pest & Weed” System
Central Garden wanted to create a “Pest and
Weed” system that allows the user to operate
their line of products easily. I managed the
project and designed concepts that eventually
came to be manufactured and sold at retail.

20. Product and
POP Display Design

21. Black & Decker
Conceptual Automotive Products
Conceptual project on what the next generation of
Black & Decker’s “Platinum” product line should
be. It had to recognizable at retail along with the
added functional features for the user.
Electronic Air Inflator/Recharger Electronic Travel Mug Electronic Portable Travel Light Automotive Detailing Tools
Cordless Car Jack

22. Ott-Lite Student Lamp
Ott-Lite is a lamp and lighting company that
creates efficient lighting for the home and
office use; homeowners/students who need
lighting for the various tasks. I designed the
final concept for retail and earlier thoughts
shown below.

23. Haier Refrigerator
Haier is a world-wide manufacturer of refrigerators.
This project was a study in “American Taste and
Needs” to be incorporated in new line of
refrigerators they were introducing.
I helped manage and designed the concepts
shown below.

24. Ingrid Housewares
Plastic Beverageware
Designed Plastic Beverageware and
Graphics for Ingrid Houseware for
the Spring and Summer Season.

25. Congoleum
“Kwik-Set” Tile Display
Congoleum introduced a new ceramic tile
system for the DIY market which was to be
place in smaller retail venues. The POP
designs had to show the needed information for
the consumer to make the “right choice”. Final
concept was based on my sketches.

26. MasterBrands
POP Environment
MasterBrands is cabinet maker for
the home. They wanted to create
an exciting retail environment
which informed and helped the
potential buyer to make easier
choices and purchase.
I helped design and organize the
display elements for final
presentation.

27. About me:
US citizen – Hispanic, Bi-lingual
Education – Pratt Institute alumni: 1977
Healthy – Non Smoker
Contact: rolandcharriez@gmail.com
Phone: 914-703-1259

28. Clients:
Product Design:
Black & Decker
Coleman/Sunbeam
Rubbermaid
Panasonic
Huffy Sports
Toro
Thermos
True Temper
GE Appliances
Whirlpool
LG
GM
Structural Packaging:
Colgate-Palmolive
Coca-Cola
Pepsico
Frito-lay
Kellogg
Kraft
Quaker Oats/Gatorade
Dwight & Church
CVS
Merck
3M