Scent marketing

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Rokas Kandrotas

Prezentacija apie kvapų marketingą.

Marketing

WHAT IS ??
•Scent is one of our most powerful senses and
has dramatic impact on our memory and
mood.

TALCUM
POWDER
Safe and nostalgic
ALERTNESS
Peppermint,
citrus
RELAXATION
Lavender, vanilla
PURCHASE EXPENSIVE
FURNITURE
Cedar, leather
GET ROAD
RAGE
Unpleasant smells : rubbish

QUESTION FOR DISCUSSION:
• 1. If you create commercial, do you need scent marketing? Why?
• 2. Which type of scent marketing is very easy to identify for you? Why ?
• 3. Do you think Scent marketing is useful and effective ? Yes? No? Why ?

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Scent marketing

1. Created by : Rokas K. VI(F)3

2. PLAN: 1. What is Scent Marketing ? 2. How Scent Marketing works?

3. TECHNOLOGY AGE

4. WHAT IS ?? •Scent is one of our most powerful senses and has dramatic impact on our memory and mood.

5. YOUR CHOICE?

6. BRAND IDENTITY

7. HOW WORKS ?

8. TALCUM POWDER Safe and nostalgic ALERTNESS Peppermint, citrus RELAXATION Lavender, vanilla PURCHASE EXPENSIVE FURNITURE Cedar, leather GET ROAD RAGE Unpleasant smells : rubbish

9. THANK YOU FOR YOUR ATTENTION.

10. QUESTION FOR DISCUSSION: • 1. If you create commercial, do you need scent marketing? Why? • 2. Which type of scent marketing is very easy to identify for you? Why ? • 3. Do you think Scent marketing is useful and effective ? Yes? No? Why ?

Scent marketing

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