An exclusive look at the making of the highly anticipated new book Likeonomics - including lots of practical real world advice on how to sell, research and write your own book.
The Making of Likeonomics - How To Sell And Write A Book
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by
Best Selling Author & Founder, Influential Marketing Group
How To Write A Book The Making Of Likeonomics
ROHIT BHARGAVA
2. @rohitbhargava
An Exclusive Online Presentation
The Unexpectedly Honest True Story Of The Making of Likeonomics
How To Sell And Write A Book:
3. How do you create a book idea? How can you get a deal with a big publisher? How do you actually do research for a book? What does it take to write 250-300 pages?
Have you ever wondered how to write a book?
Like for instance âŠ
4. This is my new book, Likeonomics.
It is all about
how likeability
is the real secret
to being more
trusted.
5. Itâs my second book.
The first
book was
about why
companies
need to have
a personality.
6. For four years after the first
book came out, I thought
a lot about what my
second book
would be âŠ
And I
took notes to
save any idea that
didnât fit into a blog post
7. I always imagined
that Santorini would
be an amazing place to
spend a few months
writing a book and
I wish I could tell
you I went there
this time, but
I didnât
8. Instead I wrote from home, ate frozen burritos from Trader Joeâs ⊠and loved (almost) every moment.
Photo Credit: John McDevitt
http://www.laziestvegans.com/2011/05/trader-joes-vegetable-burritos.html
I wish mine usually looked this good âŠ
9. This presentation is the true story of the creation of Likeonomics.
It is also a glimpse at what it is really like to sell, research, write and promote a book.
11. The first piece of unexpected truth about this book is that I didnât come up with the title.
That honor belongs to my literary agent, Steve, who suggested it with this email âŠ
16. So I wrote a
12 page book proposal about the idea and how I would create and sell a book on it.
17. I looked at other best selling books in different categories and outlined how my book would build on those ideas â but also carve a new place for itself.
18. After speaking to 5 publishers â we found the team at Wiley was the most passionate about the idea and offered the best deal ⊠so on April 22, 2011 â I signed a contract to write Likeonomics.
20. The first thing I did was to go out and
buy a lot of books â and every week
I would buy 6 or 7 new ones.
21. I ripped pages out of magazines and printed articles to read and highlight ...
22. Then I grouped all the articles into sections and organized them into folders âŠ
23. I used card sorting to take stories and organize them into chapters and mapped the flow âŠ
These are pillows from the
W Hotel in NY â I did a lot of writing while traveling too!
24. And I struggled with the subtitle and
how to focus the book for several months.
25. But the CORE idea of the book
finally started to come out âŠ
26. And it was NOT about counting âlikesâ on Facebook.
27. It was based on a simple
truth ⊠that we do business and build relationships
with people we like.
28. And that your ability to succeed depends on filling something I
called the âlikeability gap.â
What people do because they
HAVE to.
What people do because they
WANT to.
THE LIKEABILITY GAP
31. But defining it wasnât enough.
I needed to own the idea of âLikeonomicsâ Especially because others were starting
to use the term differently âŠ.
32. So I first introduced the idea of Likeonomics at the Mashable Connect conference in May of 2011.
37. As I wrote sections of the book, I used Powerpoint to help organize the flow âŠ
38. This was what my desk looked like
on an average writing day âŠ
39. Cards from my research and sorting process.
Great biography that helped me write the opening story for Likeonomics.
BIG monitor to see multiple pages at once.
Desk fan to keep cool!
Sticky tabs
to help
bookmark
useful quotes.
Mmm, Nespresso Latte ⊠fuel for writing!
Freakonomics for inspiration!
41. A screen grab from the moment I realized
I really wasnât writing a social media book â the term âsocial mediaâ was not found âŠ
and I had written about half the book!
54. Which my design team revised, and we worked together on the final design âŠ
55.
56. I also updated the Facebook timeline with milestones for the book âŠ
57. And we got galleys and manuscripts
to share with media.
58. So, what comes next?
Launch!
Media
Reviews
Articles
Blog Posts
Bulk Orders
Custom Content
And Lots More!
59. The book will officially launch on May 22nd, 2012!
If you enjoyed this story of the making of Likeonomics, here are a few ways you can
get involved in
the launch âŠ
63. And stayed fairly steady for the first eight weeks after release of the book âŠ
64. In April of 2012, I offered the first
sneak peek at the book.
65. And it was even selected for several industry awards âŠ
66. Want More Information?
Twitter:
@rohitbhargava
Get Exclusive Downloads and Special Offers On The Official Book Website:
www.likeonomics.com
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