Filled with practical ideas and advice worth following
The books I tend to learn the most from are the ones written by doers instead of thinkers - and this useful book from Bill McGowan certainly fits that category. Reading other reviews, I saw several readers seemed put off by his "name dropping" liberal usage of real life stories and anecdotes. I disagree. To me, those anecdotes made his lessons personal and highly readable.
As an author who appears in media and on stage regularly, I am often looking for advice on improving my stage and media presence. I have even hired coaches to work with me directly (though I haven't worked with or personally met the author of this book).
After having those experiences, I can safely say the tips and tricks the author shares in this book and highly useful and worth following. If you are the kind of person who prefers a more analytical and methodology driven book, this probably won't be a great fit for you. If, instead, you love to hear stories of someone who has helped thousands of people become more media friendly break down some of his techniques and ideas in a readable way, you will definitely enjoy this book.
2014 INFLUENTIAL BUSINESS BOOK FINALIST: