An unexpected guide to reinventing brainstorms
I have spent more days than I care to count in supposedly creative brainstorms. The format often starts the same: some sort of statement of a big hairy challenge that we all must innovate around. Someone stands at the front of the room with marker in hand ready to capture ideas on a white board, which all those in the room either share half formed concepts or frantically read materials or research online in search of instant inspiration. If that sounds like a jaded description of brainstorms - it probably is.
Yet is sadly reflects reality in far too many situations. For that reason, this gem of a book made my list of the most Influential Business Books of the year despite the fact that most of the people reading it would categorize it differently. In fact, I came upon it when seeking great resources to help teach my kids about tinkering and building. However the tinkering principles the book shares, such as "use familiar materials in unfamiliar ways" or "express ideas via construction," are perfectly applicable to the world of marketing. In fact, we don't hear them enough.
The people selling products or services can too easily become divorced from the final product. We need to CHOOSE to get and keep our hands dirty, and the typical business world offers far too few chances to do that. And this is the most powerful effect of this book's philosophy, and the many ideas from all sorts of makers and creators that the book shares. Sometimes the best tool for creativity isn't a Sharpie on a Post-it note. Sometimes you just have to get your hands dirty and tinker.
2014 INFLUENTIAL BUSINESS BOOK FINALIST:
The Art Of Tinkering