2. What is a brand?

4. Consumer’s point of view

5. Manufacturer’s point of view

6. Concepts in Brand Management Elements of Branding

7. Brand Building Blocks

8. QUALITY Quality Vital ingredient of good brand Core benefits must be delivered well

9. Positioning Creating an image in customers mind Repositioning Brand tries to change its market position to reflect a change in consumer’s tastes.

10. Long term perspective Need to invest into brand over long term

11. Internal marketing To motivate employees at all management levels to deliver a satisfying customer experience

12. Credibility Customers trust and belief. Well Blended Communications Communicating clearly in minds of target audience.

13. Qualities of good Brand

14. Strongest Brands !!

15. Any Questions ??