Social Media Marketing Proposal For Family Restaurant

2. Social Presence objectives
• To create brand awareness
• To build brand community
• Drive traffic to website
• Customer service*

3. Facebook
Twitter
Social Presence

4. • Not a part of Social Media
marketing, but a must for online
brand building
• Must be SEO and mobile friendly
• Listed on foursquare and zomato

5. Facebook
Strategy:
• About the various menu items
• Health food tips
• Recipe of the day/week
• Users’ favorite dish related questions
• Contests with a mix of offline and online
activity
• Story behind recipes
• Happy users’ video/encourage users to
upload
• User testimonials

6. Facebook
What we will do:
• Two posts a day ( Six Days a week)
• Response to the user comments
• Contests around relevant
event/festivals

7. Twitter
Strategy:
• Hashtag contest to announce presence
• Tweets about the various menu items
• Health food tips
• History of recipes
• Users’ favorite dish related questions
• Inciting users to Retweet and engage
• Retweeting tweets that mention
positively

8. Twitter
What we will do
• 4-5 tweets daily for 5 days a
week (22 days a month:
approximately 100 per month)
• Response to the users’
mention/queries
• Contests around some events (3-
4 per year)

9. Expected from
Restaurant
• Needed a point of contact with
whom all content requests,
queries etc could be made
• Menu, images (soft copy) of
dishes/kitchen /people videos etc
to be promoted to be provided by
Restaurant.

10. Commercials
Sr. No. Particulars Annual Budget
1 Social presence (Facebook and
Twitter)
2 Facebook ads
3 Social listening & taking action
(across 5 forums/review sites)*
* Beyond 5, separate charges would be takes for action taking

11. Thank You

12. Why Us
• Our expertise is helping small business owners
understand and leverage technology and marketing
strategies to grow their business. Our passion is
helping entrepreneurs and small business owners
create wildly successful businesses.
• We delight our customers and get high conversions -
since 2009 we have been helping SMEs quantifiably
improve business results through:
– Brand Awareness
– Qualified Traffic
– Leads and Sales

13. Contact Us
iEntrepreneur
Mobile: 987 241 4544, 981 863 5547
E-Mail: connect@ientrepreneur.co.in
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