1.
OGILVY AND MATHERS
PRESENTED BY
ASHWIN KUMAR

2.
About O&M
• In 1948, David Ogilvy founded the agency
• It is one of the eight largest advertising
networks in the world. Today it has more than
450 offices in 169 cities.
• 16000 employees worldwide.
• It has helped to build some of the most
recognizable brands in the world

3.
Global Clients

4.
Governance
Miles Young
Chief Executive Officer
Ogilvy and Mather
Worldwide
Tham Khai Meng
Worldwide Creative Director
& Chairman,
Ogilvy and Mather Worldwide
Shelly Lazarus
Chairman
Ogilvy and Mather
Worldwide

5.
O&M INDIA
• 1st Advertising agency in India
• It has 800 employees, over 300 domestic and
MNC client.
• Exec chairman & NCD – Piyush Pandey
and winner of over 600 awards.
• 25 lions at Cannes by O&M India under his
leadership
• He is the only Indian to have won a double
Gold at Cannes and a triple Grand Prize at
London International Awards.
• Lifetime Achievement Award in 2010 by The
Advertising Agencies Association of India

6.
• GOOGLE
• IBM
• FORD
• ASIAN PAINTS
• PIDILITE
• VODAFONE
• FORD
• LENOVO
• LG ELECTRONICS
• COCO-COLA
CLIENTS

7.
Subsidiaries
• Ogilvy One
• Ogilvy Interactive
• Ogilvy Public Relations
• Ogilvy CommonHealth Worldwide
• Ogilvy Action
• Neo@Ogilvy
• Ogilvy Government Relations
• Red Works
• Ogilvy Earth
• Bottle Rocket Apps

8.
Campaign
• Google India - Reunion

9.
Persuasive communication
Communication
strategy
Formal
Target audience
Limited
audience
Internet users

10.
Persuasive communication
Media
strategy
Media-TV
Media vehicle-
Youth & Sports
channels
Message
strategy
Emotional

11.
Persuasive communication
Message structure
& presentation
One
sided
argument
Order of
presentation
Anti-climax

12.
Persuasive communication
Scheduling
Shown all
the time

13.
Campaign
•Don’t worry Be happy

14.
• The ZooZoos
Campaigns

15.
• Fevikwik
Campaign

16.
• Asian Paints
Campaign

17.
Campaign
• Incredible India

18.
• The Good Road
Campaign

19.
• Allen solly
Campaign

20.
Bibliography
• www.ogilvy.com
• http://www.reuters.com/article/2014/05/27/ny-ogilvy-webby-dad-idUSnPn78vWyR+
85+PRN20140527
• http://www.ogilvypr.com/en/about/clients
• http://www.wpp.com/wpp/companies/ogilvy-mather-worldwide/office/ogilvy-mather-
bangalore/
• http://en.wikipedia.org/wiki/Ogilvy_%26_Mather
• https://www.facebook.com/OgilvyMatherIndia
• http://www.ogilvy.com/#/{filter:news}
• http://www.indiantelevision.com/mam/marketing/mam/piyush-pandeys-top-5-
popular-campaigns
• http://www.moneycontrol.com/news-topic/ogilvy-india/
• http://www.andhranews.net/india/2007/January/29-Wish-I-Was.asp
• http://en.wikipedia.org/wiki/Piyush_Pandey
• http://business.rediff.com/slide-show/2009/may/29/slide-show-1-welcome-to-the-
world-of-zoozoos.htm

21.
Thank you