1. TFF – Ukemochi
Annapoorna Project

2. 2
Agenda
A. Agriculture Sector in India
B. Food Security – The statistics say it all 
C. Challenges faced by agriculture sector in India
D. Problems – Yields are still way behind potential and global benchmarks
Introduction /Need
Our Model
A. Agriculture Sector in India
B. Food Security – The statistics say it all 
C. Challenges faced by agriculture sector in India
D. Problems – Yields are still way behind potential and global benchmarks

3. Agriculture Sector in India
• Agriculture’s share in India’s economy
has progressively declined to less
than 15%
• Due to the high growth rates of the
industrial and services sectors
Results from Census 2011
• India’s food security depends on
producing cereal crops, as well as
significantly increasing its production
of fruits, vegetables and milk
3

4. Food Security – the statistics say it all 
4

5. Challenges Faced by the agriculture sector in India
Challenges
Raising Agricultural
productivity per unit of Land
Reducing rural poverty
through social inclusive
strategy
Ensuring agricultural growth
responds to food security
needs
Priority Areas for Support
• Enhancing agricultural productivity,
competitiveness, and rural growth
 Improving Water Resources and
Irrigation/Drainage Management
 Facilitating agricultural diversification to
higher-value commodities
 Promoting high growth commodities
 Developing markets, agricultural
credit and public expenditures
• Poverty alleviation and community
actions
• Sustaining the environment and future
agricultural productivity
5

7. 7
Agenda
A. Agriculture Sector in India
B. Food Security – The statistics say it all 
C. Challenges faced by agriculture sector in India
D. Problems – Yields are still way behind potential and global benchmarks
Introduction /Need
Our Model
A. Our idea was inspired by our interaction with farmers
B. We aim to reduce the demand-supply gap of the agri-products
C. Our six-faceted model
1. Data Analysis
2. Combined Transportation Scheme
3. Real Time Demand-Supply Management
4. Awareness Campaign
5. Quality Control and Categorization
6. Application for Web, Smartphones, Apps

8. 8
Our idea was inspired by our interaction with farmers
Increase
supply of food
Make farmers capable
and informedImprove supply chain of
agricultural products
Information about
best agricultural
practices
Awareness of the
demand situation
Farmers get very small
portion of the end-
customers payment
Less aware of the demand
– before they supply their
yield to the market
Unaware of the best
agricultural practices
and techniques
Less wastage
of crops
Higher yield
Our thought process
Our interaction with farmers brought in the following issues .. ..

9. 9
We aim to reduce the demand-supply gap of the agri-products
Annapoorna
Framework
In house research Farmer Registration
Customer Registration

10. 10
Our six-faceted model
Annapoorna Framework
Data Analysis
Real-time Demand-Supply
Management
Combined Transportation
Scheme
Applications for
Web,
smartphones and SMS
Awareness Campaigns
Quality Control and
Categorisation

11. 11
1. Data Analysis
Data Analysis
Data analysis for … …
• Yield/hectare for different farmers
• Demand of different crops in the market
• Supply of different crops in the market
• Price variations in different places
Farmer Registration Retailer/Customer Registration

12. 12
2. Combined Transportation Scheme
Combined Transportation
Scheme
Combined transportation facility for the farmers on
the basis of their location that we register initially

13. 13
3. Real Time Demand-Supply Management
Real-time Demand-Supply
Management
Future requirements
from customers
Data Analysis
Previous year's
supply data
Price Modelling and
Suggestion to farmers

14. 14
4. Awareness Campaigns
Awareness Campaigns
Comic Strips Infographics Street Plays
• Targeting kids
• Using Foodoman as
a mascot
• To dissipate information
through blogs and
social networking sites
• Collaborating with students
from schools and colleges
to perform both in urban/rural
areas

15. 6. Application for Web, Smartphones and SMS
Applications for
Web,
smartphones and SMS
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16. Do vote for us at:
http://tffchallenge.com/team/ukemochi/
Our FB page:
http://www.facebook.com/Ukemochitff
Having enough food is a privilege, remember that when you eat !