The document discusses how to use UX testing to improve online sales. It recommends setting tasks for test participants to complete on a website while watching their videos to identify areas of frustration. UX testing can improve sales by removing user issues, validate new features, and prioritize needs. Examples show how others halved bounce rates and increased sales and conversion rates by testing. The document provides tips for using UX testing like mining search logs and adjusting cookie messages on mobile. It encourages testing free through the WhatUsersDo website.