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This is a Key Note Speech I held at the FH OÖ – University of Applied Sciences Upper Austria
School of Management, during the International Days on May 18, 2015.
Business-to-Business (B2B) sales of technology and investment goods is complex, involves many decision makers & influencers, is very solution-oriented and requires different sales strategies, techniques and skills than transactional Business-to-Consumer (B2C) sales.
On the other hand, the buyers are becoming more educated & informed than ever before and are nearly 60% through their purchase process before their first contact with a supplier, rendering the commonly used solution selling and consultative selling approaches sometimes irrelevant.
How can you adjust your sales process to the new realities and enable your sales force with new skills and tools?