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Cloud Based Solutions – The Next Wave(s) in ECM<br />What they are, why you should care, and how to get started<br />For AIIM Northwest<br />April 28, 2011<br />Roger Bottum, VP Marketing<br />rbottum@springcm.com<br />@rogbot<br />

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Cloud computing model 1: web utility model<br />On-demand self-service<br />Web-based<br />Shared resources<br />Rapid elasticity<br />Subscription model<br />Resource: NIST<br />

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Cloud computing model 2: value model<br />Collaboration: <br />work with anyone<br />Context: <br />work where I work<br />Mobility: <br />work from anywhere<br />

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Why do business people care about cloud?<br />Organizations can’t afford what they have already<br />“Fortune 2000 businesses and large public sector agencies have an average IT debt of more than $200 million”Andy Kyte, Gartner<br />Demand for technology outstripping supply more every day <br />“My resources are 150% booked just with our SAP upgrades over the next 5 years.” <br /> Fortune 500 VP of IT, only half-jokingly<br />

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Meanwhile the goalposts are moving<br />Top business priority changing from reducing cost to growth through innovation<br />“84 percent of executives say innovation is extremely or very important to their companies’ growth strategy.”<br />McKinsey Global Survey<br />And users demands are changing with “Consumerization of IT”<br />“You used to benchmark against competitors, now you have to benchmark against what customers use at home”<br />Fortune 500 VP of IT<br />

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Mobile content an opportunity to transform business processes<br />Diverse use cases, challenges in app delivery and management<br /> ≠ <br /> ≠ <br />Resource: Forrester, Harness The Power Of Workforce Persona<br />

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Context for content drives more value<br />Diverse use cases, challenges in app delivery and management<br />Work space for what I do <br />Or where I already work<br />

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Role of content management has to change<br />Cloud aligns with the new rules<br />Old Rules<br />New rules<br />Storing content<br />Getting work done ... <br />with customers, vendors and partners<br />Resource: John Mancini Keynote, Info 360 2010<br />

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It’s time to be pragmatic<br /> OR<br /> ?<br />

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Strategy 1 – cloud content as “business accelerator” to engage customers, vendors<br />Target applications and communities beyond the firewall<br />Look for opportunities to apply mobile<br />Secure government project collaboration<br />Construction project collaboration (Toronto Hydro)<br />Resource: Case New Holland Marketing Executive Brad Stemper on Cloud for Sales Channel<br />

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Strategy 2 – cloud content as “business accelerator” for innovation<br />Target high value urgent <br />Use rapid deployment, agile approach to get there fast, evolve solution<br />Customer approval process for new service offering <br />E-commerce site addressing distressed real estate<br />Resource: REDC CIO Brent Rasmussen on Cloud for Innovation<br />

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Strategy 3 – cloud content as “process extender” to put on-premise content to work<br />“Snap-in” cloud to put content to work<br />Identify “inert content”, review business priorities for engaging teams, customers<br />Extend contract repository with contract workflow <br />

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Strategy 4 - cloud content management as “relief valve” for underserved departments<br />Review content projects 7 through 11 on the corporate priority list every year<br />Look for opportunities to go from satisfying users to delighting<br />Contract management<br />IT project content repository<br />Invoice processing<br />Resource: Don Schoen, VP of IT Anixter on relief valve strategy at Gartner Portals, Content and Collaboration Conference<br />

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Strategy 5 – cloud content as “process integrator” for gaps in ERP<br />Identify gaps in areas such as order to product/service delivery<br />Typically at front-end or back-end of existing enterprise app processes<br />Vendor and new item approval <br />

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Strategy 6 – cloud content as “process integrator” for gaps in cloud apps<br />Identify content needs for cloud CRM and ERP <br />Likely similar process gaps as on-premise ERP and CRM<br />Sales contracts<br />Field service, workforce management<br />Competitive intelligence<br />Resource: Stratus CIO Joe Graves on Extending Salesforce.com with Contract Management<br />

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Cloud myths: security<br />Reality<br />Cloud security designed for engagement across the firewall<br />You already have critical information in the cloud<br />What to look for?<br />SAS 70 Type II for service, not just data center<br />For short list vendors, get under the covers, review security controls and audits (will require NDA)<br />Resources:<br />Cloud content management securityFedRamp<br />

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Cloudmyths: integration<br />Reality<br />Cloud content technology developed to integrate<br />What to look for?<br />Identify pragmatic integration requirements<br />Master file, content, transactions, security and provisioning<br />Review vendor web services and integration capabilities<br />Resource: Cloud integration with SharePoint<br />

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Clouds myths:just for small companies<br />Reality<br />Cloud adoption is growing fastest in enterprises<br />What to look for<br />Enterprise capabilities<br />Capture, processing, document management, case management, workflow, delivery<br />Enterprise management features<br />Single Sign-on, AD Sync<br />Vendor examples of broad and rich deployments<br />Resource: Cloud content management overview<br />

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Cloud content action plan<br />Review alternate strategies<br />Set initial strategy<br />Consider how aspects such as mobile, context create opportunities beyond traditional approaches<br />Model requirements<br />Select vendors <br />Implement initial project<br />Refine and expand<br />Use Agile Approach<br />Resource: Agile implementation model for cloud content<br />

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Summary<br />Cloud isn’t coming; its here<br />Cloud evolving to next wave, driving by consumerization, mobile, context<br />Increasing business demands and technology innovation make cloud necessary part of portfolio<br />Put together strategy for cloud deployments<br />Plan for iterations<br />Resource: SpringCM YouTube Channel<br />

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Thank you for your time<br />If you would like learn more about SpringCM, please contact: <br />Steve Pene<br />spene@springcm.com<br />503-451-0643<br />