Roel Willems

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- Digital analytics, conversion optimization, usability and online marketing strategies; - Transferring knowledge within organisations on data driven decision-making and taking action on insight; - Speak for audiences large and small about web analytics, conversion optimization, usability and Online Marketing in general (a.o. Emerce Conversion, MarCom, DMLive, Google Analytics conference); - Translating business goals to Key Performance Indicators and analytics metrics; - Configuration of the web analytics tool and analytics methodology to gather the correct insight on business goals performance; - Develop, support and implement controlled testing process (Split-tests, MVT) focussed on bu...

web analytics google analytics conversie optimalisatie online marketing conversion optimization search engine optimization search engine marketing social media call tracking gauc testing online business data visualisation dashboard api bj fogg google seo website relatiedag trends orangevalley 2013 wetgeving telecomwet cookiewet cookie optimalisatie twitter gauc2012 facebook social media marketing data integration marketing vakdag dialoog en database marketing marketing analysis vakdagdm business data integratie

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Roel Willems

Präsentationen

Advanced Business Dataintegratie Roel Willems

Call tracking rendement telefonische contacten inzichtelijk - roel willems orange valley (slideshare)

Social media en webanalyse - Roel Willems

GAUC Adwords Edition - Roel Willems OrangeValley

20121205 presentatie roel willems webanalyse, conversie en cookie trends 2013

MARCOM 2013, Online strategie bepalen, hoe doe je dat? - Roel Willems

Search Marketing Thursday - Google Analytics Summit 2013 recap

Roel Willems - GAUC Conversie optimalisatie aanpak, van strategie tot resultaat

Dashboarding - Roel Willems & Twan Lammers gauc 2014

Eliminate the guess work - van quick fix naar structureel succes