Trends in Automotive CRM for 2015

1. Orby Technologies
Orby Technologies
Automotive
CRM and Digital Marketing
-
European Trends for 2015

2. Orby Technologies
European Automotive Trends for 2015
CRM is more Digital
Digital needs more CRM
Dealers should expect Less customer visits
Dealers should expect One customer visit
Over half of the Web Leads are ignored by European
Dealers
90% of Car Evaluations begin on the Web
Customers can become Fans, but what does that mean?

3. Orby Technologies
For the complete presentation go to
http://www.orby.ie/eucrm15/