English Language

1. SCREENlens with Quividi
(ENGLISH)
V04, 12.09.2016
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2. SCREENlens – Intelligent people tracking from pilot Screentime.
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3. SCREENlens – Smart people and face tracking.
 People tracking is the future of in-store marketing
 By analyzing demographic values it helps to increase the
effectiveness of Point-of-Sale and Point-of-Interest communication.
 Customers receive reports on customer behavior, customer flow and
customer frequency by counting people and faces - increasing
profitability and flexibility when it comes to delivering digital content.
 Develop smart real-time and scheduled playlist optimization
strategies for the first time.
 Privacy is our highest priority.
 We don't store video of photographic data – just anonymos
demographic attributes.
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4. Our software partner: Quividi.
 Founded 2006
 Founded in Paris, France
 Opened Silicon Valley subsidiary in March 2014
 Privately funded
 A worldwide reach
 450+ customers
 50+ countries
 8+ Billion faces analyzed
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5. With many satisfied customers.
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6. We only collect and analyze "demographic attributes".
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Age
Gender
Calculated 50% the age of
+/- 2.5 years exactly.
90% to +/- 5 years.
Number of people in
total

7. Both counting and engagement can be accurately measured.
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Watching
Contact (OTS)
Watching
Contact (OTS)

8. Measure and analyse…
 The number of visitors per store.
 Which target group goes where within a store.
 Female or male behaviour.
 The age group of your consumers.
 Which screen or product reaches the most customers.
 How long do customers stay in an area.
 Which target group looks at the screen the longest.
 Which time and day parts of a digital signage playlist have the largest number of visitors.
 Etc …
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9. Clearly structured online reports.
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10. Reporting: How many people watched your content.
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How many contacts
did you have
How many contacts
watched your content
Conversion of contacts to
watchers
Actual attention of
people watching
your content in %
Total people that where there
versus those that watched

11. Reporting: How long did people watch your content.
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How long customers
where in the area
How long customers
watched your content
Conversion of attention
time divided by dwell time
Duration of time of people
who could have watched
your content in %
Total time of the people who
where there versus total time of
people who watched

12. The SCREENlens complete solution.
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Advertising is delivered depending on
the viewer in real time.
Real time delivery of advertising.
A
B
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13. Why Quividi?
For DOOH In Malls In Machines (kiosk,
vending, ATM …)
For Retailers For Brands
Why?
• Raise CPM
• Optimize placement &
playlist
• Prove advertisers get
bang for bucks
• Come up with new biz
models
• Monetize airtime on
screens
• Engage customers with
memorable digital
experiences
• Understand trends &
behaviors
• Trigger interest-based
content
• Deliver insights on who
buys what
• Understand how
shoppers move inside a
store and where they look
• Benchmark locations and
assess engagement with
key fixtures
• Compute engagement
funnel
• Truly understand how
shoppers buy in the last 3
feet to purchase
• Benchmark locations and
reallocate trade marketing
budgets
Where?
• Already deployed within
200 DOOH Networks
(Amscreen,
ClearChannel, Grandi
Stazioni …)
• Already deployed within
2,000 screen totems,
across 10 malls
(Westfield, Oxford
Properties, Cadillac
Fairview, Val Morgan,
Ooh Media, etc.)
• VidiCube Expert used
by Harrods & others to
qualify key locations
• Adopted by leading
manufacturers, in
particular when a second
screen is involved
• Many banks and telco
boutiques measuring their
new ‘branches of the
future’
• Luxury stores for their key
points of interest
• 12 FMCG brands using it in
Europe
• More and more POP
companies integrating
measurement inside their
programs
How?
• Integration with CMS,
under Win / Linux,
running on same video
player.
• Automated audience
reports per campaign
• Integration with CMS,
under Win / Linux,
running on same video
player
• Analysis often
combined with
cellphone tracking
insights
• Integration with CMS and
payment system
• Predefined scenarios
depending on gender,
age, position, mood…
• Audience per product
reports
• VidiCubes dispatched in
the store at eye level or
on ceiling (or IP cameras
processed on a server in
back-office)
• A/B testing on new
projects
• Combine with sales data
and other 3rd party info
(wifi, beacon)
• Integration of VidiCube Nano
into product display at
factory
• Combine sales data and
other 3rd party
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14. Innovative developments (2015-2016).
All future
advertising ATM
screens in the
USA equipped with
Quividi
20 000 China
Post - street
kiosks to come
with Quividi
audience
measurement
Harrods Media
generating
customer insights
Breakthrough
worldwide research
program to assess
the way Nutella is
bought
Extending into
multiple malls and
cinema lobbies in
Canada
Deployments across
Pattison Canadian
networks
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15. Cases.
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Link
Link Link
Link

16. Contact.
pilot Screentime GmbH
Neu Rabenstraße 12
20354 Hamburg
Germany
Damian Rodgett
Managing Director
Tel: 040 – 30 37 66 – 17
Fax: 040 – 30 37 66 – 99
Mobile: +49 (0) 172 4397029
Email: d.rodgett@pilot-screentime.de
Web: www.pilot-screentime.de
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