SlideShare a Scribd company logo
1 of 4
PRESENTATION 
2 
TO LEARN WHAT IS EXPECTED IN THE 
SECOND PRESENTATION
THIS PRESENTATION 
MUST INCLUDE: 
• Campaign ideas 
• HOW these ideas link to the brief 
• Your campaign name/logo/slogan and reasons for the choice 
• WHY your name/logo/slogan suits your target audience 
• Your 2/3 products: 
• Content 
• Why you have chosen to produce these products 
• Connections between them all in group 
• Link to the brief 
• How these products suit target audience 
• Mock ups/designs 
• Show progress so far – e.g. website or film or print 
• How campaign has changed since last presentation (esp. based on the 
feedback) 
• How will you find out if your campaign is successful? 
• Summarise the main message of your campaign 
• Really persuade the client that your ideas meet their demands.
REMEMBER 
Be well prepared 
Practice, practice , practice. 
Few words on each slide 
Minimal notes 
Visually engaging 
LINK TO THE BRIEF AND AUDIENCE!
EXAMPLES FROM 
LAST YEAR

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Presentation 2

  • 1. PRESENTATION 2 TO LEARN WHAT IS EXPECTED IN THE SECOND PRESENTATION
  • 2. THIS PRESENTATION MUST INCLUDE: • Campaign ideas • HOW these ideas link to the brief • Your campaign name/logo/slogan and reasons for the choice • WHY your name/logo/slogan suits your target audience • Your 2/3 products: • Content • Why you have chosen to produce these products • Connections between them all in group • Link to the brief • How these products suit target audience • Mock ups/designs • Show progress so far – e.g. website or film or print • How campaign has changed since last presentation (esp. based on the feedback) • How will you find out if your campaign is successful? • Summarise the main message of your campaign • Really persuade the client that your ideas meet their demands.
  • 3. REMEMBER Be well prepared Practice, practice , practice. Few words on each slide Minimal notes Visually engaging LINK TO THE BRIEF AND AUDIENCE!