2. THIS PRESENTATION
MUST INCLUDE:
• Campaign ideas
• HOW these ideas link to the brief
• Your campaign name/logo/slogan and reasons for the choice
• WHY your name/logo/slogan suits your target audience
• Your 2/3 products:
• Content
• Why you have chosen to produce these products
• Connections between them all in group
• Link to the brief
• How these products suit target audience
• Mock ups/designs
• Show progress so far – e.g. website or film or print
• How campaign has changed since last presentation (esp. based on the
feedback)
• How will you find out if your campaign is successful?
• Summarise the main message of your campaign
• Really persuade the client that your ideas meet their demands.
3. REMEMBER
Be well prepared
Practice, practice , practice.
Few words on each slide
Minimal notes
Visually engaging
LINK TO THE BRIEF AND AUDIENCE!