Want to take your law firm to the next level? Start with WHY.
Learn about:
- Key elements of a WHY-based business model
- Focus: the importance of defining and articulating the organization’s cause or belief and building a leader-leader culture to support that cause or belief
- Culture and the “People” pillar: the elements required for creating a Leader-Leader culture in support of the organization’s cause
- How to attract, retain, and develop leaders
- The ROI (return on investment) of professional development
- How to enable loyalty and teamwork
Understanding Cryptocurrency Regulation in India: 2024
Using Your WHY to Build a Great Law Practice
1. Using Your WHY to Build a
Great Law Practice
Presenter:
Christopher G. Kenny, J.D., President
STAR Group, LLC
A Complimentary Rocket Matter Webinar
March 25, 2015
2. “The two most important days in
your life are the day you are born
and the day you find out WHY.”
– Mark Twain
3. What We’ll Cover
• What’s a WHY and Why Does It Matter?
• Building a WHY-based Organization
• WHY-based Marketing
4. My Background
B.A., Economics,
Georgetown University
J.D, Georgetown University
Law CenterSecurities Law Practice
Winston & Strawn
The great career leap
Albuquerque, NM
(USA)
5. My WHY
To Create Clarity – for myself and others
My How
I ask questions and identify connections from a
variety of sources so that people are able to see
themselves, their organizations and the solutions
available to them in a way that helps them make
great decisions.
My What
I’m a business coach and strategic planning
consultant.
6. What I Believe
• When people gain clarity, they make great
decisions.
• People have a deep desire to matter and feel
fulfilled.
• Because we spend so much of our adult lives
working, feeling fulfilled in our work is critical.
• Alignment, personally and professionally, is the
key . . . .
7. WHY
How
What
PASSION
When What you do
is in line with WHY you
do what you do
and How you want
to express it – you will
have Passion!
Passion is the fuel that gives you
the energy to pursue your
dreams.
Alignment
8. The Four Questions
1. What do I need in order to feel fulfilled?
2. How can my organization help me feel that way?
3. What would such an organization look like?
4. How do we get it to look like that?
In order to answer Question 1, you first have to . . .
Every leader must ask (and answer) the following questions:
13. Why you do what
you do.
What you believe.
How you are hard-wired.
What people can
count on you for.
What you are
compulsive
about.
The reason you get
up in the morning.
How you think.
What makes you special.
Your
WHY is:
Your WHY is:
16. 1. To Contribute to a Greater
Cause, Make a
Difference, Add Value
2. To Create Relationships
Based on Trust
3. To Make Sense out of
things especially if
complex or complicated
4. To Find a Better Way and
share it
5. To Do Things the Right
Way
6. To Think Differently and
Challenge the Status Quo
7. To Seek Mastery and
Understanding
8. To Clarify or Create Clarity
9. To Simplify
The 9 WHYs
(Remember: this is Limbic Brain stuff)
18. Discover Your WHY
- Personal WHY
- Organization’s WHY (Cause)
Know Yourself
Engagement
And
Alignment
Know Your
Market
Inspired
Practice
Live Your WHY:
• Right team
• Right culture
• Right marketing
• Right clients
• Profitable
• Fulfillment
Know Your
Practice
Express Your
WHY -
Authenticity
25. What might it save you in $$ and
headaches if the people you hired
believed in your cause before they
walked in the door?
What might your organization
accomplish if you hired not solely on
skills, but because you understood how
the candidate thinks and what drives
them?
27. Retaining Your “A” Players:
Adopt “Leader-Leader”
Leader-Follower
• Take control
• Give orders
• Be unambiguous
• Hold briefings
• Have meetings
• Be terse, succinct
• Be questioning
• Want to be missed
• Protect information
• Create efficiencies
Leader-Leader
• Give control
• Avoid giving orders
• Leave room for questioning
• Certify
• Have conversations
• Be informal, provide context
• Be curious
• Want NOT to be missed
• Share information
• Eliminate unhelpful processes
28. Retaining Your “A” Players:
Be a Multiplier, Not a Diminisher
“A multiplier is someone who uses his or her intelligence to
amplify and bring out the smarts and capability of those
around them.”
- Liz Wiseman
Diminisher
• “People won’t figure it
out without me.”
• Empire builder
• Tyrant
• Know-it-All
• Decision-maker
• Micromanager
• Result: 50% ROI/person
Multiplier
• “People are smart and will
figure it out.”
• Talent magnet
• Liberator
• Challenger
• Debate-maker
• Investor (w/accountability)
• Result: 100-200% ROI
30. The goal is not to do business
with those people who simply need
what you offer – the goal is to do
business with those people
who believe what you believe.
They become Raving Fans.
(someday, this could
be your firm’s logo)
31. iPad 3
"We believe technology is at its best when it’s invisible
- when you are only conscious of what you are doing -
not the device you are doing it on."
33. Discover Your WHY
- Personal WHY
- Organization’s WHY (Cause)
Know Yourself
Engagement
And
Alignment
Know Your
Market
Inspired
Practice
Live Your WHY:
• Right team
• Right culture
• Right marketing
• Right clients
• Profitable
• Fulfillment
Know Your
Practice
Express Your
WHY -
Authenticity
37. Thank You!
Christopher G. Kenny, J.D., President
STAR Group, LLC
(505) 263-7067
ckenny@stargroupconsulting.com
Additional resources (including a copy of this
presentation) may be downloaded at:
www.stargroupconsulting.com/business-
tools/additional-resources