This document contains instructions for two assignments related to industry and company analyses. The first assignment asks the student to conduct a five forces analysis of the industry in which Coty operates, identify key barriers to entry, assess the competitive environment and market structure, and discuss regulatory issues and implications. The second assignment involves conducting a value chain analysis of eight key activities in the breakfast cereal industry, identifying where Canfor fits and its major competitors, other participating companies, evidence of growing or contracting components, and five common risks faced by the company and its competitors and discussing implications.

1. Write one-page single space essay that I have highlighted in
red.
Assignment 1: Coty Inc. -
Upon graduation from Acadia University, you have a joined a
prestigious management consulting firm. They have put you
onto a project team that has been engaged to undertake an
analysis of theindustry and regulatory environment within
which Coty operates. Your industry analysis should take the
form of a five forces analysis. Please identify and assess each
of the five forces and recommend whether it is an attractive
industry to enter into.
Please identify the key barriers to entry. Please assess the
competitive environment in terms of its level of complexity and
change.* Please also identify some of the key performance
metrics in this industry and briefly describe the market
structure.
In terms of the regulatory assessment, please identify the key
regulators, the key industry associations and document the
important industry issues from the points of view of the
regulators and the industry players. Please reference online
information sources appropriately using endnotes. Please end
the analysis with a discussion regarding implications. In other
words, after gathering the data, so what? What does it mean
?
Suggested Readings
:
·
Michael Porter 2008 The Five Competitive Forces That Shape
Strategy. Harvard Business Review 86 (1) 78 - 93
·

2. Wikipedia note on Market Structure
http://en.wikipedia.org/wiki/Market_forms
.
·
* See Duncan, R. (1972) Characteristics of Perceived
Environments and Perceived Environmental Uncertaintly.
·
Administrative Science Quarterly, 313-327.
W
Write one and half page single space essay that I have
highlighted in red.
Assignment 2:
Canfor
The solid reputation of your consulting firm is paying off.
An important client, Canfor has asked your firm to undertake a
McKinsey
style (sequential) value chain analysis that highlights the flow
of activities in the breakfast cereal industry.
Please identify the key activities (minimum of eight) and offer a
very brief description of each. Identify where your company fits
on the value chain, and where its major competitors fit.
Also please identify some of the other companies (suppliers,
customers, etc.) that participate in activities in the value chain.
Please offer commentary as to whether there is evidence that
some value chain components are growing or contracting.
Finally, the client is asking for a brief note on some of the

3. common risks faced by your company and its key competitors in
this industry. Please offer five key risks.
Please reference online information sources appropriately using
endnotes. Please end the analysis with a discussion regarding
implications. In other words, after gathering the data, so what?
What does it mean?