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Storyteller is you - #BTO2013

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Testi e contesti di una narrazione continua delle destinazioni presenti all’interno della destinazione.
Rocco Rossitto e Paola Faravelli

Veröffentlicht in: Soziale Medien
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Storyteller is you - #BTO2013

  1. 1. @roccorossitto ha avuto trent'anni @paola_faravelli blogorroica www.roccorossitto.it/blog www.iliguria.net
  2. 2. storyteller é chi lo storyteller fa!
  3. 3. incominciamo desiderando ciò che vediamo Hannibal the Cannibal
  4. 4. www.cluetravel.com le destinazioni sono conversazioni
  5. 5. createvi una reputazione reputazione uguale considerazione in cui si é tenuti dagli altri (zanichelli) "Lo storyteller territoriale nasce da chi sa innescare una relazione empatica o personale con le persone che quel territorio lo abitano o lo visitano" (R. Milano)
  6. 6. che la passione sia con voi
  7. 7. raccontate i luoghi grandi
  8. 8. ma difendete la memoria di quelli piccoli
  9. 9. il territorio per essere bello non deve essere bello
  10. 10. i territori si somigliano la differenza sta negli occhi di chi li guarda
  11. 11. raccontate le piccole storie
  12. 12. la differenza sta nelle facce delle persone
  13. 13. chi vi legge cerca il punto di vista di chi quel territorio lo vive, di chi quel territorio lo ama.
  14. 14. É un'umile cosa, non si può nemmeno confrontare con certe opere d'arte, stupende, della tradizione italiana, eppure io penso che questa stradina da niente, così umile, sia da difendere con lo stesso accanimento (...), con cui si difende l'opera di un grande autore (...) che quello che va difeso é proprio questo passato anonimo, questo passato senza nome, questo passato popolare... Pier Paolo Pasolini, Pasolini e... la forma della città, film di P. Brunatto, RaiTV, 1973
  15. 15. le stradine sono i monumenti, le stradine sono le piazze, le stradine sono i particolari da raccontare
  16. 16. raccontare una storia vuol dire crearla
  17. 17. che differenza c'è tra essere uno storyteller e uno scrittore?
  18. 18. il racconto di un territorio non è un libro, è un flusso in continuo movimento perché un territorio non è mai uguale a se stesso
  19. 19. quotidiano si inserisce nella nostra attività sui social che non potrà (e non deve) solo essere quella di raccontare il nostro ristorante, il nostro albergo, la nostra spiaggia, la nostra vita.
  20. 20. molteplice da più punti di vista, in maniera corale. Attori principali della narrazione: gli operatori, i social player, i viaggiatori, gli abitanti.
  21. 21. frammentato non devo per forza dire qualcosa ogni giorno, qualcuno lo farà al posto mio, e io al posto di qualcun altro quando non lui non avrà o vorrà dire nulla. Il tutto nella maniera più spontanea possibile: frammento dopo frammento, in un flusso continuo.
  22. 22. curate i contenuti pensando al lungo termine
  23. 23. non è difficile fare una bella foto, è difficile avere un punto di vista
  24. 24. instagram è un moltiplicatore di storie, attenti a non raccontare sempre la stessa storia
  25. 25. LIKE non esprimono reale gradimento, ma registrano una presa visione della foto
  26. 26. FILTRI
  27. 27. last night an edit save my life
  28. 28. HASHTAG • DESCRIVI LA TUA FOTO, IN MODO APPROPRIATO
  29. 29. • • ESPANDI LA TUA RETE ESPLORA GLI (ALTRI) TUOI MONDI
  30. 30. quando non sai come spiegare l'importanza ESPLORA GLI ALTRI (TUOI) MONDI di una pagina facebook parla dell'Australia
  31. 31. me lo metti il like? (Io no!)
  32. 32. non cercate (solo) consensi facili
  33. 33. non usatela solo come contenitore per i vostri post
  34. 34. centoquaranta caratteri per cinguettare al mondo
  35. 35. twitto dunque esisto
  36. 36. STORYTELLER IS YOU
  37. 37. la bussola, non la mappa (appunti per crearsi la propria strada)
  38. 38. la Barbagia non esiste (e nemmeno il Trentino)
  39. 39. #questohashtagnonserveaniente
  40. 40. un lido, un ristorante, un albergo, una associazione che organizza escursioni
  41. 41. continua(form)azione
  42. 42. una casa per le nostre storie
  43. 43. @roccorossitto .ITisME perché un paese ci vuole e il nostro Paese é l'Italia e l'Italia sono io, nessuno si senta escluso. @paola_faravelli .ITisME ma quando sarò impegnata a rifare l'Italia, qualcuno potrebbe andare a casa mia a stirare?

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