5. The Amazing Spider-Man
The film The Amazing Spider-Man was produced
by Sony when they created an alliance with
Marvel. In the process they used horizontal and
vertical integration in various ways, along with
cross media ownership.
6. Sony Music
The music and audio in the film would have
been made by Sony music. This is an example of
vertical integration, as instead of having to
outsource their music, they can keep it within
their business. This stops them spending money,
as it just moves around within the
conglomerate. It also promotes their own
artists, as people will be attracted to the artists,
who could be owned by Sony.
7. Home Entertainment & Sound
Sony home entertainment and sound are a
branch of Sony which sell electronic devices for
home use. This is another use of vertical
integration, as they not only own and sell the
movie, but they may also sell what people use
to watch the film (i.e. TVs, Stereos etc.). This
means that their brand becomes a branch, as
they can reach into different areas and become
more recognisable.
8. Colombia Pictures
Colombia pictures are owned by Sony, but they
weren’t always. This is an example of horizontal
integration, where a company will acquire or
merge with competitors in the same industry
sector. This is useful, as there is no longer a
threat of competition, and they also attain all
assets that belonged to the company they have
acquired. This also leads to large companies
becoming a conglomerate.
9. Activision - Blizzard
Activision is a child company of the blizzard
organization. Activision are responsible for the
Spiderman video games. They therefore form an
alliance between themselves, in order to benefit
both parties. This allows both companies to
maximise their profit, because they can work off
each others success.
12. Sony Pictures Entertainment
Sony Pictures Entertainment Inc. (SPE) is the American
television and film production and distribution unit of
Japanese multination technology and media
conglomerate Sony. It is based in Culver City, California
and serves as Sony’s mail global film production and
distribution company. Its group sales in the fiscal year
2011 ended March 31, 2012 has been reported to be of
$8.021 billion.
13. Sony Mobile Communications
Sony Mobile Communications is a multinational mobile phone manufacturing
company headquartered in Tokyo, Japan and a Wholly owned subsidiary of
Sony Corporation. It was founded in October the 1st 1987 as a joint venture
between Sony and the Swedish telecommunications equipment company
Ericsson, under the name Sony Ericsson. Sony acquired Ericsson’s share in the
venture on February 16, 2012.
Sony Mobile Communications has researched and developed facilities in
Tokyo, Japan; Chennai India; Lund, Sweden; Beijing, China and Silicon Valley,
United States. Sony Mobile is the 4th largest mobile phone manufacturer by
market share in the fourth quarter of 2012. The current flagship device of
Sony is the Sony Xperia Z2, a smartphone with water and dust resistance and
a 20-megapicel camera
