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Interações para um mundo em mudança

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O Design e seus processos mais comumente conhecidos são herdeiros da revolução industrial. O foco na racionalização de produção de objetos e de produtos físicos levou ao estabelecimento de ferramentas e de maneiras de projetar que tem contribuído para o surgimento de formas que formam a nossa cultura material. Por sua vez, as metodologias de projeto também seguem uma orientação processsual fabril, cada vez mais focadas em resultados rápidos e, muitas vezes, rapidamente descartáveis.

Neste encontro falaremos da necessidade de rever nossa maneira de projetar, considerando a consolidação das tecnologias digitais. Será apresentado um modelo tentativo de processo e de prática, apelidado de “karma design”, que propõe uma visão evolutiva e constante dos produtos e processos, não de maneira linear, mas sujeita a revisões constantes, a começar pela visão de mundo e de questionamentos constantes sobre o que fazemos e de como fazemos.

Veröffentlicht in: Design
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Interações para um mundo em mudança

  1. 1. Interações para um mundo em mudança Robson Santos, D.Sc.
  2. 2. Francis Fukuyama, 1992 The End of History and the Last Man Robson Santos | UXConfBR 2017
  3. 3. Robson Santos | UXConfBR 2017
  4. 4. A cultura não 
 pode ser claramente separada da economia Robson Santos | UXConfBR 2017
  5. 5. ADMIRÁVEL MUNDO EM QUE VIVEMOS Robson Santos | UXConfBR 2017
  6. 6. BIG + SMALL DATA & PERSONALIZAÇÃO 1 Robson Santos | UXConfBR 2017
  7. 7. 2 BOTS & INTELIGÊNCIA ARTIFICIAL Robson Santos | UXConfBR 2017
  8. 8. DINHEIRO (?) ELETRÔNICO 3 Robson Santos | UXConfBR 2017
  9. 9. IoT & UBIQUIDADE 4 Robson Santos | UXConfBR 2017
  10. 10. O PODER DA MULTIDÃO 5 Robson Santos | UXConfBR 2017
  11. 11. O PODER DO INDIVÍDUO 6 Robson Santos | UXConfBR 2017
  12. 12. O NOVO NOVO 7 Robson Santos | UXConfBR 2017
  13. 13. EU SOU ÚNIC_ 8 Robson Santos | UXConfBR 2017
  14. 14. TRADIÇÃO COMO VETOR DE MUDANÇA 9 Robson Santos | UXConfBR 2017
  15. 15. Robson Santos | UXConfBR 2017
  16. 16. ANDAR EM CÍRCULO Robson Santos | UXConfBR 2017
  17. 17. René Descartes Robson Santos | UXConfBR 2017
  18. 18. > meio > fiminício > Robson Santos | UXConfBR 2017
  19. 19. construção >projeto > entrega Robson Santos | UXConfBR 2017
  20. 20. Robson Santos | UXConfBR 2017
  21. 21. Robson Santos | UXConfBR 2017
  22. 22. Robson Santos | UXConfBR 2017
  23. 23. Robson Santos | UXConfBR 2017
  24. 24. Robson Santos | UXConfBR 2017
  25. 25. Robson Santos | UXConfBR 2017
  26. 26. Robson Santos | UXConfBR 2017
  27. 27. início > meio > fim Robson Santos | UXConfBR 2017
  28. 28. início > meio > reinício Robson Santos | UXConfBR 2017
  29. 29. Robson Santos | UXConfBR 2017
  30. 30. Robson Santos | UXConfBR 2017
  31. 31. Robson Santos | UXConfBR 2017
  32. 32. Mas, ficaremos presos nesta eterna roda? Robson Santos | UXConfBR 2017
  33. 33. Robson Santos | UXConfBR 2017
  34. 34. Robson Santos | UXConfBR 2017
  35. 35. início > meio > revisão > evolução aprendizado Robson Santos | UXConfBR 2017
  36. 36. Robson Santos | UXConfBR 2017
  37. 37. Conceito Protótipo Lançamento Publicação Brief Desafio ?Discover Define Design Deliver Robson Santos | UXConfBR 2017
  38. 38. KARMA DESIGN Robson Santos | UXConfBR 2017
  39. 39. constante evolutivo iterativo em espiral Karma Design é: Robson Santos | UXConfBR 2017
  40. 40. adequado a projetos digitais adequado a projetos de serviços Karma Design é: Robson Santos | UXConfBR 2017
  41. 41. nunca está pronto permite revisões de processo exige melhorias Karma Design: Robson Santos | UXConfBR 2017
  42. 42. COMO APLICAR? Robson Santos | UXConfBR 2017
  43. 43. Etapas tentativas de um processo Performance 1 2 dias Usabilidade e pessoas 2 4 dias Tecnologia e Mercado 3 2 dias Negócios e Estratégia 4 2 dias repetir a cada 3 ou 4 meses Robson Santos | UXConfBR 2017
  44. 44. Performance • Quantidade de downloads, tempo de interação, funil de engajamento etc. • Avaliação de usuários nas lojas • Relatórios de erros • Logs de uso e navegação 1 Robson Santos | UXConfBR 2017
  45. 45. Usabilidade e pessoas • Inspeção de usabilidade • Testes quick & dirty • Testes formais de usabilidade 2 Robson Santos | UXConfBR 2017
  46. 46. Tecnologia e Mercado • Concorrentes e similares • Tendências 3 Robson Santos | UXConfBR 2017
  47. 47. Negócios e Estratégia • Entrevista com stakeholders • Workshop com stakeholders • Revisão de estratégia 4 Robson Santos | UXConfBR 2017
  48. 48. manter o olhar no propósito estar aberto a mudanças projetar para a evolução aceitar a incerteza Atitudes necessárias Robson Santos | UXConfBR 2017
  49. 49. “Em qualquer processo temporal, 
 se tudo se repete, não há processo. Se nada se repete, não há processo. “Robson Santos | UXConfBR 2017 Gregório Baremblitt
  50. 50. INOVAÇÃO Social Tecnológica Política Robson Santos | UXConfBR 2017
  51. 51. UX é sobre pessoas relacionando-se umas 
 com as outras por meio de artefatos criados por outras pessoas. Robson Santos | UXConfBR 2017
  52. 52. Nós mudamos e provocamos mudanças ao nosso redor. Robson Santos | UXConfBR 2017
  53. 53. Todas nossas ações provocam reações. Somos agentes constantes de mudanças. Robson Santos | UXConfBR 2017
  54. 54. Robson Santos | UXConfBR 2017
  55. 55. robson.santos@porquenao.mobi interfaceando@gmail.com @interfaceando Robson Santos, D.Sc. Interações para um mundo em mudança gracias danke merci

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