1.
Mobile,Mobile,Mobile
SapientNitro
11.07.2012

2.
SapientNitro
we’re Idea
Engineers

3.
mobile in
CHINA

4.
To 2015 China mobile users
will top 1.2 Billion

5.
To 2015 China smartphone’s
penetration will top 60%
To 2015 China smartphone’s
penetration will top 60%

6.
To 2015 China smartphone’s
penetration will top 60%
To 2015 China smartphone’s
penetration will top 60%

7.
Ferrero
Audience

8.
Why mobile
marketing Failed
(so far)

9.
engagement
NOT Ads.

10.
mobile
marketing
Challenges

11.
massive reach
Relevance
massive engagement

12.
4 thinkings
to go mobile

13.
1.mobile =
social

14.
2.never go
alone

15.
Engagement Idea
Audience

16.
weixin pesi
example

17.
3.provide
utility

18.
what does
mean to
gifting?

19.
what about
China?

20.
This function was highly appreciated by most Weibo users, racking
up over 3000+ comments and around 8000 retweets quickly.
One web observer on Weibo, Social Beta (@SocialBeta) commented
on the move: ‘Finally it’s on Weixin! Starbucks is the SNS marketing
master, and it played Weixin in its own way! It seizes users’ moods,
communicates by sounds, finally attracts sleepy consumers in the
morning to its coffee.’
Another weibo user highlighted that a key feature of Weixins’
success was its voice recording and broadcasting? Starbucks
understanding of this led to an appropriate way to talk to its
consumers.
The overall ‘intimacy’ of Weixin makes it feel highly personal.
Brands on Weixin need to be even more human. For example, one
of my friends who has a boyfriend living in another city loves Weixin
because she can store his voice messages.
h"p://www.flamingoshanghai.com/blog/2012/08/30/weibo-­‐wednesday-­‐converse-­‐on-­‐the-­‐road-­‐starbucks-­‐get-­‐weixin/

21.
what ppl say

22.
NodeBS
LocationBS
SoMoLo
020...

23.
NodeBS
LocationBS
SoMoLo
020
LineBS

24.
4.connected
experience

25.
to sum up ...
mobile = social
never go alone
provide utility
connected experience

26.
SapientNitro
KaKi Law
Director, UX

27.
h"p://sapient.com/insights
thefuture
ofdigital
ishere