Have you tried listening?

It's no secret consumer behavior has changed drastically in the past decade with the advances of technology. They are making purchase decisions in new ways involving social networks, search engines, forums, and content to name a few. Our role as a communications professional has become more complex as we need to evolve to meet the new challenges this presents to the brands with whom we work. This presentation illustrates the changes, talks about what it means to be a technologist, outlines eight areas where our jobs have changed, and provides four steps to become a technologist.

Presentation from the DevRel Summit in Seattle Aug 11th 2017

Technologie

Web life
Web developer since
1999
Mozilla community
from 2009
Mozilla employee
2011-2014
Google employee
2015-

1. Developer Relations personas
2. Dev Rel activities
3. Measuring your work
4. Feedback & interacting with people

Super technical
Hacker developer
Teacher
People relations expert

Speaking at events
Blogging & documentation
Writing and sharing code
Social media

Speaking at events:
Inspiring people
Being available for them
Listening to their needs

Writing and sharing code:
Make sure to be open to feedback
Constructive and respectful
Always 100 ways to solve something

Social media:
Outreach and communication,
Working hard to get attention
for what you’ve done

Measuring Developer Relations
is really hard

No. of web developers who said they
use Firefox Developer Tools as
their primary toolset:
6% increase!

People want, deserve and need
to be seen and heard

Robert Nyman
robertnyman.com

nyman@google.com

Google
@robertnyman

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