A look at Coldwell Banker Burnet and the Plymouth Regional Office

1. Coldwell Banker Burnet – Plymouth Regional
The Place To Be TM
Neil Henney Rob Mehta
Branch VP Sales Manager

2. Why Coldwell Banker Burnet?

3. Why Coldwell Banker Burnet?
Company Overview Marketing and Advertising (cont.)
Our Mission
LeadRouter™ / Home InfoLine
National Brand
HomeBase / Social Media
Intranet
Market Share / Average Sale Price
Coldwell Banker Works
Global Connections / Local Traditions
Toolbox
About Our Office Coldwell Banker Burnet Home
Branch Office Services
Branch Office Leadership / Support
Coldwell Banker Burnet
Burnet Title
Coldwell Banker University
PHH Home Loans
New Agent Training
Burnet Relocation
Experienced Agent Training
Previews ® – Distinctive Homes®
Marketing and Advertising
Coldwell Banker Concierge
Comprehensive Online Marketing
Coldwell Banker Protection Plan
YouTube™ Channel Legal Support / Home Warranty
Smartphone and Tablet Apps

4. Company Overview

5. Our Mission
To Create and Promote
– Positive Experiences for our Customers
and Communities
– Opportunities for Personal Growth
– Change and Innovation
– A Fun, fulfilling and Respectful
Environment

6. Turnkey marketing

7. International Brand
• Over 100,000 sales associates in
3,200 offices serving 47 countries
• A 104 year legacy of professionalism
• National television advertising
• The Coldwell Banker brand appears in
more than 4,000 national and local
media stories annually, netting more
than 400 million media impressions.
• 95%+ unaided consumer brand
awareness

8. NRT Family

9. Realtor Magazine Top 100

10. Rismedia Powerbroker 2012

11. Market Share $500,000+
Coldwell Banker
Burnet enjoys a
leading market
share in every
significant
price range
from $500,000
and above.

12. Market Share $625,000+
Coldwell Banker
Burnet sells more
homes at $625,000
and above than our
two closest
competitors……
combined!
Based on closed sale units of properties priced at $625,000 to $6,000,000 from January 1, 2011 to May 31, 2011 as of June 6,
2011. Note: this representation is based on data supplied by the Regional Multiple Listing Service of Minnesota (RMLS). Neither
the RMLS nor any other affiliated agency guarantees or is in any way responsible for the accuracy of this data. Data maintained
by the RMOS may not reflect all real estate activity in the marketplace.

13. Average Sale Price
Banker Burnet leads
the market with the
highest average
sale price, 35.9%
ahead of the overall
market

14. 13

15. Previews International
click here

16. Global Connections
YOUR BUYER COULD BE
ANYWHERE
COLDWELL BANKER IS
EVERYWHERE
With approximately 100,000 Sales Associates in 3,500
offices in 47 countries, territories and possessions,
your property truly has maximum exposure to
buyers around the globe
Australia Egypt The Netherlands Bahrain France Saudi Arabia
Canada India Singapore Caribbean Indonesia Spain China
Israel United States Costa Rica Lebanon Venezuela Mexico to
name just a few :)

17. Local Traditions
Coldwell Banker Burnet is headquartered in Edina, Minn., and serves Minnesota
and western Wisconsin. The company, which was founded in 1973, operates 24
offices and has 1,700 sales associates throughout the Twin Cities market.
Coldwell Banker Burnet is part of NRT LLC, the nation’s largest residential real
estate brokerage company. NRT, a subsidiary of Realogy, operates Realogy’s
company-owned real estate brokerage offices.

18. About Our Office

19. Plymouth Regional
Coldwell Banker Burnet Plymouth
• 80 sales associates
• Onsite PHH Home Loans consultants
• Onsite Burnet Title closer
• Onsite Marketing Department
• Specialists in New Construction
• Prime Plymouth Location

20. Branch Office Leadership
Neil Henney, Branch VP
Neil Henney has spent his entire professional career in all phases of real estate. He
was born and raised in a northwestern suburb of the Twin Cities. He followed his
father’s footsteps in becoming a businessman in the community and in real estate. Neil
also met his wife through the real estate business, as she was a relocation
specialist.Together they raised a family in Plymouth. Through Neil’s commitment to
coaching and training he maintains an environment and culture that allows his
associates to succeed. His positive attitude is both inspiring and motivational to the
entire office. Neil is committed to the company’s values, and the support of the local
community.
Rob Mehta, Sales Manager
Rob’s experience spans 15 years in the real estate industry in both sales and as the founder of 2 real
estate companies. His experience includes a decade with the RE/MAX Organization years as a broker/
owner and also as a co-founder and partner of a real estate company in Bangkok, Thailand. Rob is a
2009 graduate of the NAR Leadership Academy, 2009 Minnesota Association State President, 2005
graduate of the Compass Academy (the leadership academy of the Minneapolis Area Association of
REALTORS), 2003 RE/MAX Broker of the Year and he has served on both the national board and
executive committee for AREAA. He is a current director for both MNAR and NAR and chair of the
Government Issues Committee at MNAR. He has recently served as the 2011 NAR Presidential Liaison
to the Technology and Business Issues Forum and will be serving as Chair of the 2013 Young
Professionals Network at NAR. His varied experience has included involvement in the sales, marketing
and consulting of both residential properties and project planning and development globally.

21. Branch Office Support
As a Coldwell Banker Burnet Sales Associates, you can rest assured we’ve got you covered. Our in-
house support team is watching out for you every step of the way, so you can concentrate on what
really matters….helping people buy and sell homes!
Our office is staffed with administrative, title and mortgage professionals to help make your job easier.
Cindy Gilles Gail Tyler
Fritsch Anderson
Office PHH
Administrator Burnet Home
Title Loans

22. Coldwell Banker University

23. Coldwell Banker University
The mission of Coldwell Banker University is to
provide truly remarkable education and coaching in
a positive and fun atmosphere, allowing Coldwell
Banker Burnet team members unlimited
opportunities for professional growth and success.

24. Coldwell Banker University
Coldwell Banker University offers the
following benefits:
• “Real world” interactive classes designed to
help sales associates and employees
achieve success.
• Classes taught by experienced, top-
producing sales associates and managers
who have a unique talent for sharing ideas
and motivating others.
• The most comprehensive education and
coaching programs in the industry.
• Convenient access to approved continuing
education classes.
• Ongoing coursework for all experience
levels.

25. New Sales Associate Training
FoundationBuilder
• Blueprint for a successful career
• Knowledge and experience building
activities
• Preparation for SkillBuilder.
SkillBuilder
• Practical Three-Week Course
• Prospecting strategies
• Negotiating techniques
• Marketing strategies
• Legal issues
• Ethical standards
• Overcoming objections
• Role playing
• Presentation skills

26. Experienced Sales Associate Training
Performance Coaching
Productivity & Action
Workshops
Sales dialogues
Sales skill development
Negotiation strategies
Individual performance coaching
Master’s Series
Career growth curriculum
Multiple topics
Continuing education credit
Technology & Social Media
Courses
Many course offerings
Continuing education credit
Technology coach available

27. Marketing and Advertising
click here to view our 2011 holiday campaign
click here to view our 2012 advertising campaign

28. Comprehensive Online
Marketing
Coldwell Banker Burnet provides valuable online exposure for our
seller’s properties on company-owned Web sites at
ColdwellBanker.com and CBBurnet.com

29. Partnering with the top sites
=

30. Comprehensive Online Marketing
All of our listings are also featured on: CyberHomes.com, FrontDoor.com,
Homefinder.com, ListingBook.com, Move.com, OpenHouse.com,
WashingtonPost.com, WSJ.com ($500,000+), and many others.

31. YouTube channel
Coldwell Banker YouTube Channel: ON LOCATION
click here to visit!

32. Agent branding

33. Smartphone and Tablet APPS
Coldwell Banker is a leader in emerging mobile technology for
home buyers, employing special Apps for iPhone, iPad and
Android devices.

34. LeadRouter™
Online property inquiries reach the listing agent’s cell phone in seconds.

35. Home InfoLine
• Digital Interactive Voice
Response System
• Gives consumer access
to property information
from mobile phones
• Includes Text interface
to mobile Web site
• Robust admin site
tracks your leads

36. HomeBase
Transaction Management System
• Safe, secure, 24/7 access to home purchase and
sale documents
• Coldwell Banker is investing in eco-friendly
document storage practices
• HomeBase stores all important real estate
transaction records in the Cloud
• Documents are available on demand anytime,
anywhere…..forever.

37. Social Media
Twitter.com/TweetCBB
Facebook.com/CBBurnet

38. Intranet Sites

39. Coldwell Banker Works & Toolbox
Toolbox - Local Intranet Site
CB Works - National Intranet Site

40. Coldwell Banker Burnet Home Services

41. One-Stop-Shopping

42. Legal Support

43. Legal Support
Coldwell Banker Burnet is
here to guide you and offer
the support you need to be
successful in your business.
By being a part of Coldwell
Banker Burnet, you can trust
that we are prepared to
work on your behalf while
adhering to the highest
level of ethics.

44. Legal Support
Resources
•In- house experienced staff available to assist sales associates with questions on
ethics, structure of a home sale, legal issues, and more
•Provide in-house liability protection for the maximum amount that protects and
assists sales associates if claims occur
•Represent sales associates in conciliation court proceedings and arbitrations, and
assist with outside counsel, if necessary
•Employ outside counsel to handle disputes if needed
•Manage arbitration and ethics disputes for sales associates at the local Realtor
associations, and
with the Commerce Department and Attorney General’s office
•Assist sales associates with buyer / seller arbitration issues
Benefits
•Peace of mind knowing that the company will manage any issue for sales
associates
•Sales Associates pay only one low annual fee with a reasonable contribution limit
for liability protection and ongoing sales administration support and consultation

45. Home Warranty
Coldwell Banker Home Protection
Plan
•Gives peace of mind to buyers and
sellers
•Administered by American Home Shield
•Covers the repair or replacement of
many of the most frequently occurring
breakdowns of home system components
and appliances.
•Backed by a reliable nationwide network
of approved and independently insured
service contractors.
•Helps to reduce post-sale legal issues,
reducing potential legal liability for sales
associates.

46. Coldwell Banker Burnet
The Place To Be
Coldwell Banker Burnet is an Equal Opportunity Employer
Rob Mehta | 612.363.0215 | rob@cbburnet.com