The document discusses how mobile devices will be the primary way people access the internet within 3 years. It summarizes the state of the mobile web and different approaches for mobile-optimizing websites. Specific techniques are presented for implementing single/text giving, regular giving, events giving, and gala dinners on mobile. Finally, examples of mobile apps for nonprofits are shown and questions are invited.
1. MOBILE WORKSHOP
Robert McAllen
Senior Product Manager, Online and Shared Services
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2. In
3 years
Mobile will be the #1 method of
accessing the internet
Source: Connecting Online Advocacy and Fundraising, Blackbaud http://www.blackbaud.com/onlineadvocacy
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6. THE STATE OF THE MOBILE WEB
• There are over 10,000 different web browsers
• Within the mobile space alone:
- Mobile Safari 2
- Mobile Safari 3 - Windows Mobile 6
- Mobile Safari 4 - Windows Mobile 7
- Android 1 - Opera Mini 4
- Android 2 - Opera Mini 5
- Android 3 - Nokia S60 4
- Blackberry 4 - Nokia S60 5
- Blackberry 5 - Kindle Web
- Blackberry 6 - WebOS 1
- WebOS 2
- WebOS 3
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7. THE STATE OF THE MOBILE WEB
• Mobile page-view growth since July 2010: 88.7 %
- We are bad at planning for this kind of growth
Source: Opera – State of the Mobile Web (July 2011) - http://www.opera.com/smw/2011/07/
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9. TWO APPROACHES FOR MOBILE
• Separate website • Mobile-optimized site
- m.mysite.org - Use existing content
- Subset of content - Use existing site
• Pros structure
- Easy to build • Pros
• Cons - Once set up, it just works
- Consistent links
- Inconsistent links
- Mobile website are good
- Constantly have to think
websites
about it
• Cons
- Harder to set up
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11. M A R K U P P E R S P E C T I V E - L AY O U T
<div>
logo logo
</div>
<div>
nav nav
</div>
<div>
primary content Primary content
</div>
<div>
secondary content Secondary content
</div>
<div>
footer footer
</div>
<div>
quick links Quick Links (SEO)
</div>
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12. D E S K T O P PA G E
• CSS applied
logo
to structure
layout divs
Secondar
nav Primary content
y content
footer
Quick links
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13. M O B I L E PA G E
• CSS Change to Logo
rearrange
content
Nav
Primary content
Secondary content
footer
Quick links
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14. M O B I L E PA G E
• CSS Change to Logo alt. lo-res logo
rearrange
content
Nav alt. mobile nav
• Serve up some
alternative
content
• Remove a
content pane Primary content
Secondary content
footer
Quick links
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17. SINGLE/TEXT GIVING
Raised £15.1m
in text donations
DEC EAST AFRICA
APPEAL
$43Million during Haiti crisis
RAISED £1,500,000
70% signed up for Gift Aid
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18. CHARITY AND MOBILE
1) Charity revenues dropping
2) Aging donor profile – access to new supporters
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19. WHO CAN GIVE?
These are UK figures but Haiti/Red cross campaign bears these out for the US market.
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20. HOW MUCH?
Numbers are slightly higher for the US market - $10 average
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21. HOW DOES THIS WORK?
SHORT CODE : 70003
KEYWORD : ORANG1
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23. WHY SOCIAL?
How many more will convert via
simple, instant donations?
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24. REGULAR GIVING
• Direct Debit income is levelling or dropping.
• Effectiveness of Chuggers is on the wain.
• Negative publicity.
• Make it easier…make it self service?
• Now able to give up to £10 per month on a self service basis.
• Move off the street and onto Facebook/Twitter?
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25. REGULAR GIVING
How does it work?
The donor is given some options
- End
- Skip
The power is in the hands of the donors but in a positive way.
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28. BLACKBAUD MOBILE
•First ever campaign.
•672 gifts in first 20 mins of going live.
•880 gifts in first event.
•30% Gift Aid sign up.
•Purpose – Donor info gathering
•Took minimum gifts (£1.50) - £1320
“It’s important, when choosing a new
system, that it not only allows us to raise
funds from new avenues but that it is easy
for non-technical staff to use,”
Mark Palfrey, Database Operations
Manager.
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