501techNYC Storytelling Session
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The best way to raise funds and motivate people online is to tell great stories through video. When done right, video allows your audience to connect with your work on an emotional level, inspires them to take meaningful action and can be the foundation that builds a movement. But it's easier said than done. This presentation teaches you how to avoid the three biggest mistakes which prevent non-profits from achieving impact with video. It will help you understand the key ingredients of videos which raise money, propel peer-to-peer sharing and move supporters to join your movement.
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501techNYC Storytelling Session
- 1. How To Inspire Action and Build Movements With Video #startstorytelling Annie Escobar Ethan Goldwater Rob Wu
- 2. Why stories? Why now?
- 3. We are a storytelling species.
- 4. We are the stories we tell ourselves.
- 5. Storytelling has been democratized.
- 7. Your job is to catalyze your audience to be story-sharers.
- 8. Why Video for Storytelling?
- 9. Download the free e-book and worksheet: www.startstorytelling.com
- 10. [VIDEO] 3 Most Common Mistakes Non- Profits Make With Video
- 11. Solving Problem 1: Eagerness Without Intentionality Create a plan that is oriented towards your goals.
- 12. Step 1: Examine Motivation and Resources
- 13. Step 2: Build the Foundation Who is your target audience? What is your vision? What makes you different? What is your personality?
- 14. Step 3: Develop the Core Message
- 15. Step 4: Refine the Story 1. Brainstorm a story that will communicate core message 2. Define protagonist and the 'train' 3. Confirm visual approach 4. Develop the story structure
- 16. Step 5: Check Back In Will this video be meaningful to our supporters? Is this content sharable?
- 17. Step 6: Set Goals Fundraising | Advocacy | Engagement
- 18. Step 7: Logistics decide Budget | Outsourcing | Timeline
- 19. Problem 2: The Program Trap Solution: Tell Compelling Stories
- 20. Tell stories that are SHARABLE.
- 23. There is no such thing as just a story. A story is always charged with meaning... And we can be sure that if we know a story well enough to tell it, it carries meaning for us. -Robert Fulford
- 24. What videos work? Powerful Non-profit Video Genres
- 25. Impact Stories It's not what you do, but why you do it.
- 26. Movement Portraits What vision unites your supporters? What inspires them to take action?
- 27. Vision Video What kind of world do you want to create? What is unique about how are you making that happen? Theory of Change.
- 28. Advocacy Film What is the experience of the people who are affected by your issue?
- 29. Campaign Launch Film What big/achievable goal are you trying to achieve & why does your supporters' actions matter?
- 30. Microsites/Online Annual Reports Tell impact stories and create a campaign.
- 31. [Ibi's Story]
- 32. It's all about vision and impact. Ingredients of videos that inspire
- 33. Focus on one individual. Ingredients of videos that inspire
- 35. Tell anecdotes that demonstrate transformation.
- 36. Make your organization a movement. We all want to belong.
- 37. 3 plots proven to inspire
- 38. Challenge plot A protagonist succeeds against an enemy.
- 39. Connection plot People develop a connection over a divide.
- 40. Creativity Plot Someone makes a breakthrough.
- 41. Structuring an impact story Protagonists are people, not programs or organizations.
- 42. Step 1: Pose a Question Open gaps before you close them.
- 43. Step 2: Tell the Story of the Struggle What's at stake?
- 44. Step 3: The moment of change What insight or change occurred? (your core message)
- 45. Step 4: Resolution with Revelation One step towards your vision.
- 46. Step 5: Call to Action What can your audience do & how does their action matter?
- 47. Our call to action: Write me an email tonight or tomorrow with a question, a connection or a collaboration. annie@ListenInPictures.com
- 48. Metrics Study: Campaign & Video! Total Raised: $1,203,072 Average Raised: $80,205 Sampled 15 successful online fundraising campaigns
- 49. Metrics Study: Campaign & Video!
- 50. Campaign that raised the least did not use a video Metrics Study: Campaign & Video!
- 51. Metrics Study: Campaign & Video! Top 3 highest grossing campaigns told impact stories.
- 52. Metrics Study: Campaign & Video!
- 56. - Social tools - Campaign toolkits - Boilerplate text - Coaching What else has to happen?!
- 57. ONE GIRL AUSTRALIA! CASE STUDY!
- 63. MEDIA ASSETS!
- 64. MEDIA ASSETS!
- 65. MEDIA ASSETS!
- 66. MEDIA ASSETS!
- 67. Download the free e-book and worksheet: www.startstorytelling.com