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Social Media in CSR
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Dr. Robin Yap
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This keynote was presented at De La Salle University's Corporate Social
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Social Media in CSR
1.
SOCIAL MEDIA IN CORPORATE SOCIAL RESPONSIBILIT
Y DR. ROBIN YAP, LLB, MSC, DM, CTDP EDWARD PERRY, MBA PHRONETIC INTERNATIONAL, INC. PHRONETIC.CA TWITTER @ROBINYAP @EDWARDPERRY
2.
KEY TAKEAWAYS •
Social Media as a Strategic Tool • Social Media Communication Plan • Social Media Opportunities Tweet at #BCYF
3.
Ladybug
Stores Starb ucks Tagay t ay Ayala Mall Ayala Mall Cebu Cebu
4.
5.
@robinyap @edwardperry
6.
7.
8.
9.
10.
11.
LANDSCAPE
12.
13.
14.
15.
16.
Which would you
choose, when, and why?
17.
#BCYF
Tweet this @robinyap @edwardperry